Snapdeal ties up with ‘Chaar Sahibzaade’ as an online partner


MUMBAI: E-commerce portal Snapdeal.com, has tied up with Harry Baweja’s latest production Chaar Sahibzaade.

An animated film, Chaar Sahibzaade revolves around the Sikh Guru - Guru Gobind Singh and his sons. Paying tribute to the movie, the e-tailer will present an exclusive collection of interesting collectibles for fans. These include Kirpans, swords, art work, and armor sets replete with bow and arrow etc reminding audiences of Sikh heritage.

 Speaking on the occasion producer Harry Baweja said, “Chaar Sahibzaade is a movie that would give you a hangover of the rich heritage and culture that is imbibed in the Indian minds. The collection on Snapdeal.com is something that parents would feel proud to own and also buy for their kids to educate them and engrave rich Indian values.”

 The film will also features the portal. With this tie-up the brand will strengthen its antiques and collectibles segment, which has the maximum potential in the ‘hobbies’ category. In the past, the brand has associated with a number of production houses and movies such as- Transformers, Ninja Turtles and Spiderman.

Talking about this initiative, Snapdeal.com vice president fashion Amit Maheshwari said, “We are constantly building on our existing categories as well as developing new segments, to provide consumers with a variety of choices.”

“As a part of this endeavor we are looking at expanding our Hobbies category, which already has unique merchandise from various films, football and cricket collectibles, antiques etc. We are certain that our consumers will be delighted with the new range of merchandise from Chaar Sahibzaade,” he added.

Consumers can buy unique merchandise such as Kirpan shaped pen-drives, rare posters from the movie, and unique memory games for children, pencil tops and key chains on the site.

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