iWorld

Snapdeal strengthens m-commerce biz with Letsgomo acquisition

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/06/16/i%20world%20e-comm.jpg?itok=EtM7l98J

MUMBAI: In a move to strengthen its leadership in the m-commerce domain, Snapdeal has acquired mobility solutions company Letsgomo Labs.

Letsgomo Labs provides end-to-end mobility solutions to businesses that are looking to harness the power of mobile. Founded by Manav Kamboj and Vikas Banga, the 76 member team with expertise across mobile technologies, design and strategy; consults businesses right from building mobile strategies to conceptualization of applications and mobile sites to implementation and hosting. The company also works with leading e-commerce companies to help them strengthen their mobile capabilities.

With the acquisition, Letsgomo team will focus on strengthening the organisation’s mobile technology capabilities. Mobile is one of the key growth drivers of e-commerce in the country and building a robust mobile commerce platform has been a key focus area for Snapdeal.

It may be recalled that in April this year, Snapdeal also acquired m-commerce company Freecharge. The company claims that 75 per cent of the orders on Snapdeal come via mobile based transactions. The recent acquisition of Martmobi – a mobile technology start up, was also a step towards further strengthening Snapdeal’s mobile platform.

Snapdeal co-founder Rohit Bansal said, “Mobile is one of our key focus areas and in a span of just two years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75 per cent of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”

Letsgomo co-founder Kamboj added, “Snapdeal is focused on building strong mobile capabilities and we are truly excited to be a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilize this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/hotstar%5D.jpg?itok=34DVOC-7
India vs Pakistan: Hotstar clocks highest-ever single day reach of 100 million

MUMBAI: Hotstar, India’s largest premium streaming platform, once again shattered records by hitting an unprecedented daily active user number of 100 million during the India vs. Pakistan match on 16th June, making this the highest-ever single day reach for the platform. Underlining the fact that...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/gullak.jpg?itok=j-dsIRsy
Here’s a sneak peek to SonyLIV’s next web original – ‘GULLAK’

MUMBAI: Small families, never ending hassles and an unshakeable bond; that’s what defines the dynamics of the Indian middle class. Bereft of luxuries and away from the urban hustle, these are people who live limitlessly within the small confines of their homes. Their dreams are not bound by the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/Jio_GigaFiber.jpg?itok=zD-bg0bB
Jio GigaFiber to cost Rs 600 a month for 50 Mbps: Reports

MUMBAI: The upcoming Jio GigaFiber broadband service has been the star of the Indian tech scene ever since it was launched under the public beta mode. As per reports, the base plan will offer speeds of 50Mbps and will be available for Rs 600 per month. The 100Mbps plan that has been available to...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/21/zee5.jpg?itok=1_edt3Ef
ZEE5 Partners with DViO to drive its social media strategy in international markets

MUMBAI: Global digital entertainment platform ZEE5 today announced that the multi-country, integrated social media and marketing agency, DViO has been brought onboard to drive its social media strategy for APAC, MENA and Europe. The mandate was won following a multi-agency pitch. The brand will be...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/20/joi.jpg?itok=cqbBX3SC
RIL likely to infuse Rs 20,000 cr in Reliance Jio

Mukesh Ambani-led Reliance Industries Ltd (RIL) is likely to infuse Rs 20,000 crore in Reliance Jio to boost its broadband and 5G services. As per a Mint report, Reliance Jio will issue 4 billion non-cumulative optionally convertible preference shares to its parent at Rs 50 each for cash.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/20/tv.jpg?itok=aDdVcBbc
Young Indians under 35 years of age drive OTT consumption

Although users of all age groups are consuming over-the-top (OTT) platforms, young Indians under 35 years of age accounted for 89 per cent of OTT platform users. The age groups of 16-24 and 25-35 contributed equally to the overall market, Counterpoint Research’s India OTT Video Content Market...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/hooq.jpg?itok=GE0EF6Yt
HOOQ raises the excitement quotient with Krypton S2 and Younger S6

MUMBAI: HOOQ – the largest Video-on-Demand service in Southeast Asia, announced the launch of two of the most engaging shows – Krypton Season 2 and Younger Season 6. The second season of Krypton titled ‘Light years from Home’ promises to be bigger, better, and even more thrilling than the Superman...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/Netflix_new.jpg?itok=2lV_JbVb
Netflix may hit critical point of business very soon

Netflix may soon witness a crucial moment in its business soon. After William Blair analyst Ralph Schackart said on Monday that the stock can rise 22 per cent by the end of the year, shares of the streaming giant gained more than 3 per cent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/19/libra.jpg?itok=9EJ15JsG
Facebook reveals plan to launch cryptocurrency Libra

Social media giant Facebook moves ahead in the direction of entering the e-commerce sector as it revealed plans on Tuesday to launch a cryptocurrency called Libra. According to media reports, Facebook has linked with 28 partners in a Geneva-based entity called the Libra Association which will...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories