Snapdeal ropes in Aamir Khan as brand ambassador

MUMBAI: E-Commerce venture Snapdeal has appointed Bollywood actor Aamir Khan as its new brand ambassador. The company will launch a new brand campaign Dil Ki Deal featuring Khan in its latest TVC.


The campaign is an extension of Snapdeal’s philosophy of creating life changing experiences for its buyers and sellers by helping them meet their aspirations and fulfilling their dreams.


Through the new brand campaign, Snapdeal aims to highlight the fact that how with the wide range of products available on its platform, it is not only making people’s lives simpler or better but is also a medium that they can use to express their love for their dear ones.


The ad film features Khan, as an observer, an onlooker and also a consumer himself. He not only witnesses how wishes of people around him are being fulfilled through Snapdeal’s varied product offerings but also receives a Dil Ki Deal himself.


Talking about selection of the brand ambassador Snapdeal senior vice president - marketing Sandeep Komaravelly said, “Aamir Khan is undoubtedly one of India’s finest and most loved actors. However, his persona goes beyond his acting prowess. He cuts across audiences and appeals to every consumer. These are the attributes, which enthused Snapdeal to associate with him. We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the campaign, it will receive a warm uptake amongst consumers.”


Khan added, “I was quite amazed to see how Snapdeal as a platform is so empowering to both the seller and the buyer. Also, their emphasis on quality control, reliability, and competitive pricing is most impressive.”


This campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. Keeping that tangible benefit alive, the brand is elevating this positioning to build an emotional connect with its customers and the Dil Ki Deal campaign is the first step in the direction of bringing this proposition alive.


Speaking about the new campaign  Komaravelly said, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”


Latest Reads

Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
Bittree's redesigned website has real-time price quoting tool

Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products...

iWorld eNews
Q4-16: Apple Services clocks 24 per cent growth, Other Products revenue falls

BENGALURU: Apple Inc (Apple) Services product recorded a 24.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 30 September 2016 (Q4-16, current quarter) amidst a 9 percent y-o-y fall in total revenues. Apple Services includes revenue from Internet Services, AppleCare, Apple...

iWorld Over The Top Services
Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find...

iWorld eNews
Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories