iWorld

Simplification of wallets key to digital payment’s success

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/13/iworld%20broadband.jpg?itok=xZXOVz8D

MUMBAI: In a world fast moving towards all things digital, simplification of wallets will be the key to digital payment’s success.

Addressing the session ‘Paving the way for Digital Money in India’ at IAMAI’s Digital Money 2015 Summit, Nykaa.com chief strategy officer Nihir Parikh said, “To go truly digital, there needs to be a process of paying through wallet that is less cumbersome. It should be a one click check-out like cash-on-delivery option. The time has arrived for integrated payment gateway, unless this is in place, it will be difficult to evolved digital payments.”

Panelists at the session concurred that while women shoppers shopping online has increased phenomenally, 80 per cent of them still use cash –on-delivery as mode of payment. The last couple of years have seen a rise in internet banking, use of debit card for online transactions and usage of mobile wallets.

The panelists were of the view that unless there is consolidation in the wallets segment, user base will not grow. Since by 2018, almost 50 per cent of internet users will be from rural India, the digital payment platform needs to embrace simpler and consumer friendly forms of transaction.

A holistic approach towards payments ecosystem is inadvertent and digital platforms have provided a great opportunity for financial inclusion, in every aspect.

The panel included Amazon India payments head of strategy and products Srikanth Rajagopalan, Yepme CEO Vivek Gaur; PayU Money business head Virender Gupta; Nykaa.com chief strategy officer Nihir Parikh, E-Billing Solutions  director Bhavin Mody and ItzCash Card general manager & business head Bhavik Vasa. The session was moderated by Billdesk co-founder and director Srinivasu M.N.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/YouTube-800.jpg?itok=GNzgr_8R
YouTube launches two new streaming services in 12 countries

MUMBAI: YouTube has launched YouTube Red, YouTube, two paid services Music in 12 new countries. Google has announced that YouTubeMusic and YouTube Premium will continue its global rollout.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/ji.jpg?itok=Xbsd_XpY
Reliance Jio continues data pricing onslaught with more offers

Mukesh Ambani-owned Reliance Jio has upped the ante yet again. In the ongoing data pricing war, Jio's latest move is bound to leave its rivals feeling more uneasy than before. The message is loud and clear: India's wealthiest man is in no mood to relent in his bid to seize control of the country's...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/jio.jpg?itok=GS2MzwnW
Reliance Jio to soon launch 5G services: all you need to know

After Reliance Jio took lead in revolutionising how people access the internet with 4G network, it is now preparing to upgrade to lightning speed 5G services. According to media reports, the company has upgraded its 4G IP network and started a pre-5G internet service much ahead of its domestic...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/paytm.jpg?itok=04vb7SgX
Paytm Inbox makeover includes addition of cricket, entertainment

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder's motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ott.jpg?itok=gSLEmjnK
Indian market has scope for niche OTT platforms despite several challenges

MUMBAI: OTT platforms offering niche content is an emerging trend in the global market. Dedicated content offers brands an opportunity to differentiate themselves in an over-congested market. Currently in India, there’s one such example Veqta, an OTT platform offering sports content. While it is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/ott.jpg?itok=3ob8tDlp
Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/emmys.jpg?itok=PjrmbX7T
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/time.jpg?itok=KAhPC3Il
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/sonyliv.jpg?itok=tk9KTWdL
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories