iWorld

Qyuki partners OLX for 'Journey Back in Time #RelieveYourPassion'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/02/03/Untitled-1.jpg?itok=8O9I7iVR

MUMBAI:  Multichannel and digital agency Qyuki has partnered with India?s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time - #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father?s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, ?This was a really special film for us.  I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It?s magical when a brands message can be woven so beautifully into great content.?

?The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists? share with their bikes is a mix of ?jazbe aur jazbaat?  (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content?, added OLX.in CMO Gaurav Mehta in parting.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee5.jpg?itok=RAIo1qRf
ZEE5 introduces special subscription packs for kannada audience

Following through on its vision of becoming the largest multi-language entertainment OTT platform, ZEE5 announced its special subscription packs for the Kannada speaking audience.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/eros.jpg?itok=5BVe8Lhw
TV Se Pehle Manmarziyaan & Happy Phirr Bhag Jayegi get digital premiere on Eros Now

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ze.jpg?itok=6fqgYc4c
ZEE5 launches 8 new Tamil originals

ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/mathews.jpg?itok=tWN7yiZG
5G to challenge 4G services: Jio President

With time, third generation services (3G) were replaced by fourth generation services (4G) and Reliance Jio played a vital role in the transforming phase.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/anat.jpg?itok=lcVDXeQ7
Myntra CEO Ananth Narayanan quits

Myntra’s chief executive officer (CEO) Ananth Narayanan has resigned and Flipkart executive Amar Nagaram will head Myntra, according to a report by Livemint.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/dhanbad.jpg?itok=UsVaq8ob
Crime, Camera, Action like never before...

Dhanbad Blues – hoichoi's latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee5.jpg?itok=5tpEwmGW
ZEE5 announces partnership with Zeasn

Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/eros.jpg?itok=rzOkdT4P
Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, FLESH...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/amazon.jpg?itok=6QwaYj35
OnePlus 6T customer from New Delhi becomes the first-ever ‘OnePlus Lucky Star’

Amazon.in, in association with OnePlus, the leading premium smartphone maker announced its unique ‘OnePlus Lucky Star’ campaign last week to celebrate the fourth anniversary of their partnership.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories