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Private labels coming soon on Jabong

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MUMBAI: As the e-commerce wars continue, online fashion retailer Jabong.com is all ready to jump in. According to PTI report, the company is planning to launch private label brands in the next 4-5 months.

Talking to PTI, Jabong.com’s founder and CEO Arun Chandra Mohan said,  “We are setting up a full-fledged design team in London because we also want to create our own brands that provide good, fast, western fashion to the Indian consumers. We are in the final stages of setting up a top end design studio in London. It will be a team of the best fashion companies in the world that are going to be focusing only on creating the design. There is an immense opportunity to develop our own brands.”

Jabong.com sells over 1,500 brands like Adidas, Puma, Levi’s, Converse, Proline, Nike among others. It also has apparels from leading fashion designers.

Mohan added, “About 55-60 per cent of the company’s revenue comes from tier II and III cities. There are not enough malls in the smaller cities, which makes it conducive for people to shop online. We are growing at 10-15 per cent month on month. We are doing sales of about $30 million a month.”

Commenting on the increasing e-commerce market in India, Mohan said that India is at an inflection point, where China was nearly three-four years ago.

Jabong has also invested heavily on its mobile app because nearly 50 per cent of people are accessing internet through their mobile phones and that brings about 30 per cent revenue to the company.

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