iWorld

PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/08/23/coupondunia.jpg?itok=mKHcAPEK

MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 ? 34 in Mumbai, Bengaluru and Delhi as per CouponDunia?s half yearly report Decoding Metro Shoppers.

The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 - June 2015.

The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.

Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, ?Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that?s how we collated the data and came to the observations.?

There was no association with any marketing agency for data collection informed Tandon.

?The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,? informed Tandon.

Commenting on the release of the report, Tandon said, ?2015?s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ?habit of saving? in every Indian shopper.?

Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:

Bengaluru Shoppers

? Ola Cabs are most popular in Bengaluru than other cities

? Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting

? PayTM is the most popular brand among the age group 25-34

? In Bengaluru, most searched brands by men is ebay.in and by women is PayTM

? Bangalore is the second city who prefers saving more by using coupons

? Mobile penetration in Bengaluru is 68 per cent

? Favourite days to shop are Tuesdays and Weekends

Mumbai Shoppers 

? Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi

? PayTM is the most popular brand among the age group 25-34

? Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting

? Favourite days to shop are Wednesday and Weekends

? In Mumbai, most searched brands by men is PayTM and by women is Dominos

Delhi Shoppers 

? Delhi leads in mobile penetration with 76 per cent across other cities

? Favourite days to shop are Wednesday and Weekends

? In Delhi, most searched brands by men and women is PayTM

? Delhi prefers saving more money by actively searching for coupons

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/hoooq.jpg?itok=lnz1uCy1
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/laliga.jpg?itok=eKsOLf20
Laliga lands on facebook in indian subcontinent

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Netflix.jpg?itok=F7K460Rp
Netflix CFO David Wells to quit

After a 14-year stint in the company, Netflix chief financial officer David Wells plans to step down. Since 2010 Wells served as the CFO, at a time when Netflix started to see its growth. However, he will leave after helping the company choose his successor.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Punit-Goenka.jpg?itok=SUypnvfn
Higher production values of OTT content won't put pressure on TV biz: Punit Goenka

With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/mx.jpg?itok=iFfUiuvI
MX Player appoints Viraj Jit Singh as Revenue Head

MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head - Revenue .

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/ri.jpg?itok=NAJ7nSZI
RCom replenishes bank guarantees of Rs 774 cr with DoT

Four weeks ahead of telecom tribunal’s deadline, Reliance Communications (RCom) and its subsidiaries have reinstated bank guarantees (BGs) aggregating Rs 774 crore with the Department of Telecommunications (DoT) while the deadline was of 10 September.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/arre.jpg?itok=9_rO1lGA
Matched! The first digital short film collaboration between India and Pakistan, presented by Arré and Teeli, on the occasion of Independence Day

India’s leading digital platform Arré has collaborated with Pakistan’s premier digital entertainment brand Teeli to co-produce, co-write, and co-create the first digital short filmed across Delhi and Karachi, to celebrate Independence Day for India on the 15thof August and for Pakistan, on the 14th...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/hoichoi.jpg?itok=qs4mRfMI
Hoichoi to bestow Haami with World Digital Premiere!

Hoichoi, the world’s largest digital Bengali entertainment content platform, has acquired the rights to present the World Digital Premiere of Haami, 2018’s most successful film at the box office.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/09/netflix.jpg?itok=pwPAwifB
WHAT IS A GHOUL

What is this mysterious creature? Is it a Ghost, a Werewolf, Vampire, Wizard or a Witch, none of the above? According to Arabic folklore, a Ghoul is a demonic phantom or an evil spirit that blends in right with humans. The Ghoul is flaccid and can take the shape of any human.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories