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OLX and Flipkart ink unique marketing tie-up

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MUMBAI: With more and more people accessing the internet through smartphones and tablets, the internet user base has grown to be around 243 million.  

This has led to an exciting and booming e-commerce sector in the country. Last week, Flipkart announced that it had raised fresh capital of $1 billion; soon afterwards Amazon too announced that it will invest another $2 billion in India.

And keeping the momentum going, OLX.in and Flipkart have tied-up for a unique marketing campaign that will leverage each other?s strengths to offer combined benefits of their platforms to the fast growing internet user base.

OLX is marketplace for used goods, and Flipkart is a destination for online shopping, making this alliance between the two online brands an unprecedented one. The joint initiative by the two e-commerce leaders has been launched to further increase the awareness levels and accelerate the adoption of their online platforms for buying and selling. The campaign will run for one month, and will include several verticals within the electronics categories.

OLX CEO Amarjit Batra said, ?The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one. This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart.?

Flipkart sr VP marketing Ravi Vora added, ?At Flipkart, our constant endeavor has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the electronics categories where selling old products is an integral part of the buying process.?

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