iWorld

OLX and Flipkart ink unique marketing tie-up

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/08/09/olx.jpg?itok=LvjmRDjE

MUMBAI: With more and more people accessing the internet through smartphones and tablets, the internet user base has grown to be around 243 million.  

This has led to an exciting and booming e-commerce sector in the country. Last week, Flipkart announced that it had raised fresh capital of $1 billion; soon afterwards Amazon too announced that it will invest another $2 billion in India.

And keeping the momentum going, OLX.in and Flipkart have tied-up for a unique marketing campaign that will leverage each other’s strengths to offer combined benefits of their platforms to the fast growing internet user base.

OLX is marketplace for used goods, and Flipkart is a destination for online shopping, making this alliance between the two online brands an unprecedented one. The joint initiative by the two e-commerce leaders has been launched to further increase the awareness levels and accelerate the adoption of their online platforms for buying and selling. The campaign will run for one month, and will include several verticals within the electronics categories.

OLX CEO Amarjit Batra said, “The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one. This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart.”

Flipkart sr VP marketing Ravi Vora added, “At Flipkart, our constant endeavor has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the electronics categories where selling old products is an integral part of the buying process.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Mathew_Oommen-Yvette_Kanouff.jpg?itok=sfgHR-ZP
Cisco & Jio to build world's largest all-IP 5G-ready platform

MUMBAI: Reliance Jio is collaborating with Cisco to further expand Jio's existing multi-terabit capacity, first all-IP converged network.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Sunil_Mittal-Mukesh_Ambani.jpg?itok=mgqduD0B
Jio data offer unsustainable, acknowledges Airtel

MUMBAI: Bharti Airtel, India's largest mobile operator, has opined that the new tariff announced by Reliance Jio was very aggressive and unsustainable, and the industry would respond to it with additional data offerings and more competitive plans.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Jyotindra_Thacker-Youngky_Kim.jpg?itok=8JTWFZHy
Digital India: Jio & Samsung shift LTE mobile landscape

MUMBAI: Samsung has announced its innovative "I&G (Infill & Growth) Project" for Reliance Jio Infocomm Ltd in India. This joint project was established to upgrade current LTE mobile communication services across India by expanding both the current network capacity as well as network...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/deol%20%281%29.jpg?itok=pJ-BrMZd
Actors Apply associates with Vijayta & Lakhia for projects

ActorsApply.com is helping cast key characters for Apoorva Lakhia’s next, a romantic-thriller web series to be shot partially in India and London. The online system is also on the lookout for a debutante to star in Vijayta Films’ next, a much-anticipated venture starring Sunny Deol’s son, Karan...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Christopher-Slaughter%20%281%29.jpg?itok=zcwI7Bg-
How is OTT redefining media: CASBAA announces summit in Singapore

CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery in Asia, has announced its 4th OTT Summit, Asia’s OTT industry marquee annual event. A series of panels comprising the region’s leading experts will explore in detail how traditional media is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Aditya_Aima-Minal_Sharma.jpg?itok=F9f9_tYJ
Culture Machine reorganises sales team

MUMBAI: Digital media network Culture Machine has reorganised its sales team. Siddharth Narula, who served as the president – revenue, has been promoted to chief revenue officer. He will overlook the expansion of the firm’s technology sales footprint in international markets, starting with South...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/SiddharthaRoy-800x800.jpg?itok=AGO2pG8_
Hungama Play partners UK' ITV Studios, to foray into original content

MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/amzaone%20%281%29.jpg?itok=rPJLBlvy
Amazon & Netflix bag maiden Academy Awards

From wrongly naming the winner for the best film to presenters handling wrong cue cards, this year’s 89 Academy Awards did make news but, for several odds. Not only was La La Land named as the winner of for the best film instead of Moonlight but, reportedly presenters were given the wrong cue...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/mittal%20%281%29.jpg?itok=uIyWNuJu
Airtel makes roaming data & incoming free

Bharti Airtel, India’s largest telecommunications services provider, today announced radical changes that redefine the value proposition for domestic and international roaming. With this, Airtel mobile customers will be able to carry their numbers across India and the world and stay connected all...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories