New ‘gourmet category’ coming soon on Snapdeal


MUMBAI: Continuing its category expansion spree, Delhi-based e-retailer Snapdeal.com has become the first online major to enter into non perishable food category. In a deal with the veteran chef Sanjeev Kapoor, the e-commerce company will soon offer a gourmet section to its customers.

The industry pioneer, also known to author various cookbooks will be working closely with the website to launch the category.

Talking about his latest venture with Snapdeal.com, Kapoor said, “This collaboration will bring good quality products to India at par with the rest of the world. People here find it difficult to find good gourmet products, through this tie-up, we will be able to provide excellent products to the customers.

“All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. This new association with Snapdeal.com will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button,” he added

The gourmet category will launched with chef’s brand WonderChef which already sells some of its products on the site.

The section will include assortment of food products and beverages including ready to cook items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts.

Snapdeal VP fashion Amit Maheshwari said, “This launch will further strengthen Snapdeal's leadership as a marketplace and a destination of choice for all kind of products across categories which fulfill customers' both home and business requirements.”

The chef added, “We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. So when they approached us this new deal and we jumped on board.”

Even though the chef did not comment on how much the deal is worth, he added that if someone as credible as Ratan Tata is trusts the site, it’s not tough to take that extra leap of faith.

Recently Snapdeal also tied up with Tata homes to sell houses online and also entered into a partnership with Croma to sell its electronics products online. Ratan Tata, the former chairman of salt-to-steel Tata conglomerate also bought a stake in the online retailer.

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