Net neutrality: Flipkart pulls out of Airtel Zero after social media backlash

MUMBAI: Over the last few days, the hot topic of debate on social media has been net neutrality. Even as Indians sent more than 300,000 emails to the Telecom Regulatory Authority of India (TRAI) in support of net neutrality to ensure equal internet access for all, e-commerce giant Flipkart, has pulled out of its deal with Airtel for its platform Airtel Zero, which allows users to access partner apps sans any data charges.


Flipkart faced a lot of flak on social media platforms on its partnership with Airtel Zero. As a result of this, the company backed out of its deal and has also now committed itself to the larger cause of net neutrality in India. 


In an official statement, Flipkart said, “We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating, and we have a deeper understanding of the implications."


Based on this, the company took the following decisions:


(1) Flipkart ended ongoing discussions with Airtel for their platform Airtel Zero.


(2) The company committed itself to the larger cause of Net Neutrality in India and will be discussing internally the details of actions it would take to support the cause.


(3) Flipkart will also work towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever.


As was reported earlier by Indiantelevision.com, stand-up comedy group All India Bakchod (AIB) released a video explaining the concept of net neutrality and its impact if it was denied to users. AIB’s video, which went viral, conveyed the message that Internet was a utility and not a luxury.


To review the concept of net neutrality, the government has created a committee of six members. Indian Telecom Minister Ravi Shankar Prasad said that the team's report on net neutrality will be presented in mid-May.

Latest Reads

Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
Bittree's redesigned website has real-time price quoting tool

Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products...

iWorld eNews
Q4-16: Apple Services clocks 24 per cent growth, Other Products revenue falls

BENGALURU: Apple Inc (Apple) Services product recorded a 24.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 30 September 2016 (Q4-16, current quarter) amidst a 9 percent y-o-y fall in total revenues. Apple Services includes revenue from Internet Services, AppleCare, Apple...

iWorld Over The Top Services
Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find...

iWorld eNews
Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories