NDTV’s e-commerce venture Indianroots.com raises Rs 32 crores

MUMBAI: NDTV’s e-commerce venture IndianRoots.com has received fresh funding of approximately Rs 32 crore ($5 million) from Jaipur-based KJS Group, which in turn values the firm at Rs 545 crore ($85 million).


The company, which falls under NDTV Ethnic, will use the funds to scale up the portal's logistics and delivery mechanisms, and expand its marketing activity with the aim to be the market leader in Indian fashion in the year ahead.


Launched in mid-2013, Indianroots.com showcases more than 100 designers and over 700 brands on its curated online marketplace. It has a worldwide customer base, with India and USA being the largest markets.


“With the fresh investment in the business and the complete backing of the NDTV Group, IndianRoots will be able to push harder in achieving its plans for the year. We look forward to our partnership with the KJS Group in strengthening the IndianRoots venture,” said NDTV co-chairperson Prannoy Roy.


NDTV Ethnic achieved gross merchandise value (GMV) of Rs 61 crore in the year ending 31 March, 2015, which was a twelvefold jump over the previous year.


Speaking about the company's investment, KJS Group chairman Kamaljeet Singh Ahluwalia and director Karanpal Singh said, “Given our interest in the e-commerce sector, partnering with a respected and credible organisation such as NDTV was the obvious choice for us. Given the clear positioning of IndianRoots and its achievements in the Indian fashion domain, we are confident that the business has a great growth story ahead.”

Latest Reads

Big deals happening in telecom towers

Valuation in the business of telecom towers has averaged out over the past decade when the sector witnessed a battery of PE firms negotiate deals in India. There have been, over the past year, a few large deals in the sector.

iWorld Telecom
Jio-Apple strike a win-win deal as Airtel plans aggressive 4G offer

MUMBAI: Even as Reliance Jio is giving a tough fight to the market leader Airtel, and other leading incumbent operators Vodafone and Idea, it is making significant tie-ups with cell-phone makers to up its 4G gameplan. Substantial investments are being made in high-speed telecom networks in India,...

iWorld Telecom
Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
Bittree's redesigned website has real-time price quoting tool

Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products...

iWorld eNews
Q4-16: Apple Services clocks 24 per cent growth, Other Products revenue falls

BENGALURU: Apple Inc (Apple) Services product recorded a 24.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 30 September 2016 (Q4-16, current quarter) amidst a 9 percent y-o-y fall in total revenues. Apple Services includes revenue from Internet Services, AppleCare, Apple...

iWorld Over The Top Services
Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find...

iWorld eNews
Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories