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Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline

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New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages Lycos; services to increase the reach of Yahoo! search and content offerings. Contextual advertising offerings of Lycos will in turn increase.

This relationship - that allows LYCOS to serve globally on all platforms including search, mobile and other contextual advertising - is expected to increase LYCOS' turnover by 10% in FY2016-2017.  

The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.

Lycos Internet Limited had reported consolidated revenue from operations of Rs 1957 crore  and a net profit after tax and minority interest of Rs 342.22 crore for the year ended March 31, 2015 (FY-2015). For the nine month period ended December 31, 2015, the company reported revenue of Rs 1782 crore reflecting a growth of about 18 per cent over the corresponding year ago period, and a net profit after tax and minority interest of Rs 321 crore.

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