iWorld

Junglee.com 2.0: From a comparison site to a marketplace

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/25/jungleeee.jpg?itok=I1-RekDg

MUMBAI: Growing at 30 per cent since FY09 and aiming at becoming an $18 billion industry by FY15, the e-commerce players have been making non-stop headlines for quite some time now.

With the steep rise in online usage, Amazon is now focusing more on its first entry into India, Junglee.com. Launched in 2012 by the global e-commerce giant, Junglee.com provided price comparisons for consumers. However, things have changed now.

The site has now turned into a marketplace offering services like ‘Buy on Junglee’ and ‘Sell on Junglee’. The site has also launched an app to provide easier access to customers.

Explaining the origin of the site, Amazon India VP and country manager Amit Agarwal says, “In the fast growing online shopping market, the profusion of options led to a need for a shopping guide that can help online shoppers navigate through the maze of options. To bridge this gap, we launched Junglee.com in 2012.”

“Junglee enables customers to find and discover products from online and offline retailers in India. Junglee organises massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions,” he adds.

The portal offers customers access to more than three crore products with over six crore customer reviews and thousands of seller reviews. It has more than 2,300 online shopping sites and 1 lakh offline stores listed.

Talking about the new features, Junglee.com GM Mahendra Nerurkar says, “With ‘Buy on Junglee’, we are helping sellers and customers improve their engagement with each other further and help convert leads at the time of intent.”

He also added that Junglee had rebranded its Product Ads service to ‘Sell on Junglee’, earlier this year. It was particularly targeted at smaller retailers, who would get a chance to list their products on the site.

Agarwal reckons, “Statistics say that 25 per cent of all online shoppers first visit comparison sites. 45 per cent tend to buy from offline stores after comparing online. This is what has driven offline stores to aspire to be on Junglee.com.”

Besides, the site also allows consumers to sell their old and used products through its tie-up with Quikr.com.

“Through our tie-up with Quikr.com, we also introduced product listings from offline store as well as across pre-owned products,” Nerurkar reckoned.

Currently even though listing products on Junglee is free, they charge a fee per transaction for products that are bought using ‘Buy on Junglee’ facility. It is estimated that Junglee will be charging a flat rate of 5 per cent as part of a promotional offer that lasts till 31 May 2015. Rates will vary from five to 15 per cent after that.

These features make Junglee a marketplace, along with a comparison site, and it is this strategy that will help Amazon India have an edge over its rivals. However, players such as Flipkart and Snapdeal have not yet listed themselves on Junglee.

In addition, they also recently announced the launch of Junglee mobile app for android smartphones. This launch makes it convenient for customers to check prices of over 3.1 crore products anywhere through the easy to use app. 

“The app enables shoppers to search across online and local sellers together as well as compare prices across new and used products, all in one place. It also includes an auto-suggest feature, filters to help refine results by brand, price, item condition, discount, average customer review and more attributes,” says Agarwal.

Adding to that Nerurkar reveals, “The app has started trending on Google Play among apps from all categories. Within a month of launch, the app has been downloaded by over two lakh customers. We will continue to add new features to the app and help more customers check prices from anywhere using the app."

On an average, the site witnesses about 15 million sessions per month.

Talking about future plans,  Agarwal comments, “Our vision for Junglee is to enable customers to determine where to buy anything, anywhere (online or offline, within or outside India). It’s a neutral and unbiased platform. At one place, customers can find the best offers on leading online e-commerce web sites such as Amazon.in, Jabong, HomeShop18, Indiatimes Shopping, Infibeam and hundreds of others.”

Junglee.com has emerged as the number one search and comparison shopping site in India as per comScore and has occupied the top position on comScore charts for eight quarters in a row starting September 2012.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/kunal-bahel-ricard.jpg?itok=uXSBHpAn
E-comm ecosystem to create 1.45 million jobs by '21: KPMG-Snapdeal

MUMBAI: Ecommerce sector is powering employment generation in India, a report by Snapdeal & KPMG has concluded. Snapdeal, in partnership with KPMG today released the findings of a study examining the macro-impact of the e-tail industry and the associated ecosystem, on the employment landscape...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Michael-D-Oliveiro-800x800.jpg?itok=ywG3UpVV
Hooq appoints OTT veteran for Singapore business

MUMBAI: Soon after its successful launch in Singapore on 24 November with a catalogue of 20,000 shows and movies, video on demand streaming service Hooq is completely focused on strengthening its footprints. It has appointed a country manager for Singapore, OTT industry veteran Michael D’Oliveiro....

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/sachin%20and%20binny%20bansal-800x800.jpg?itok=0-RyIbs5
‘Disruptors’ Bansals named 'Asian of the Year' by Straits Times

MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/culture-machine.jpg?itok=fu5EXKV7
Culture Machine, Scout Media tie up; to create videos for American sports

MUMBAI: Culture Machine, South Asia's leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Rajkummar%20Rao-800x800.jpg?itok=l4x82zLG
Alt Balaji: Ekta Kapoor casts Rajkummar Rao in Bose biopic

MUMBAI: After bringing to life the story of Silk Smitha in The Dirty Picture on the big screen, Ekta Kapoor is now bringing Subhash Chandra Bose’s life to the digital world, with an all new dimension to the storytelling. The subscription based video-on-demand platform Alt Balaji has announced the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/india-gaming.jpg?itok=AXgqRgu6
Indian gaming revenue set to hit Rs 250 billion by 2019

MUMBAI: With the growing technology, not only the number of users in India is growing steadily but the mobile gaming users increased too.

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/barun-sobti_1.jpg?itok=7ZwEFCHb
Hotstar to air Barun Sobti's 'Tanhaiyaan' in Jan

MUMBAI: Actor Barun Sobti is all set to make a comeback, but this time in a web series. Star India’s video-on-demand (VOD) service is all geared up to air a fiction web series, titled Tanhaiyan. The 10 episodic show with a duration of 20 minutes each will launch in the mid-week of January 2017.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/hooq-800x800.jpg?itok=ZT8lyUtU
Hooq brings exclusive content for India

Hooq has announced the addition of new exclusive set of DC titles to its already extensive content catalogue especially for its Indian audience. The new title includes illustrious and renowned names such as Supergirl, DC Legends of Tomorrow, Flash and Lucifer which will be available for Hooq users.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/eros-now--800x800.jpg?itok=HoU52l2F
Eros Now's content available to Lyca TV's European customers

Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc, yesterday announced that it is now available on the Lyca TV platform.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories