From advertising to selling saris, Arvind Sharma turns entrepreneur


MUMBAI: The e-commerce sector in India is going through a purple patch and the latest one to enter the bandwagon is none other than Arvind Sharma.

After spending over three decades in the advertising industry, Sharma has been bitten by the entrepreneur bug. He along with one of the founding members of Yepme, Amit Gaur, has launched an online platform for the treasured Indian outfit – sari.

The self-funded, Indiasarihouse.com, aims to enhance and simplify the sari shopping experience along with benefitting the weaver community.  

“A sari is more than a piece of commerce.  It is the Indian women's attire for every day and for special occasions. It represents the spinning, dyeing and weaving arts of India, nurtured by kings, queens, and princesses and perfected by India’s craftsmen over centuries. Each sari woven by a weaver’s family represents a piece of Indian history and culture. India Sari House aims to build a self-sustaining long-term channel directly between the weavers and sari consumers around the world. Amit’s wealth of experience in sourcing and e-commerce operations will help us hugely in our ambitions,” says Sharma.

The platform has recruited textile and fashion graduates, who find and verify the weavers across 20 centers in the country.  From pure silk offerings like Kanjivarams, Dharmavarams, Banarasis to pure cottons ones like Ikkats, Mangalagiris, Tants and Kerala Cottons, the recently launched website has everything a woman would desire in her wardrobe.

Apart from increasing the number of sari centers in the near future, the sari house plans to get some of India’s famous designers to each adopt a weaving center and help modernise the designs some of these centers produce.

On funding the project, Sharma highlights that after three to four months he will start talking to the investors to raise funds for the platform and take it to the next level.

Gaur says, “We are building a channel with quality and integrity. To deliver these to the consumers, we have deployed a team that visits and identifies weavers that India Sari House will deal with. They hand pick saris from these weavers. We have put together another team of qualified textile and fashion experts to examine each sari and rate it on 4F factors - Fabric authenticity, Fine workmanship, Fashion quotient and Fitness for occasions. Each sari we sell will come with a 4F certificate. Since, India Sari House buys and stocks all the saris it sells, consumers can be sure that all saris will be shipped to them within 24 hours.”

Indiasarihouse.com is accessible to consumers around the world. However, initially it is being promoted in the US, Canada and the UK. Over time, it plans to cover 23 major countries of the world where there is a significant Indian diaspora presence.

Currently, Resultrix is handling the digital promotions of the web store while Underdog is the creative agency for the account.

Latest Reads

Turner using Accenture's video solution platform for its OTT products

Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.

iWorld Over The Top Services
YouTube web series to showcase road safety awareness across India

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road...

iWorld Social Media
Hotstar notches up concurrent viewing world record of 8.26 million

MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a...

iWorld Over The Top Services
JioFiber to take on DTH players

MUMBAI: December 2018 is the target that Reliance Jio has set for itself to launch its broadband services. According to a report in Digit, JioFiber will be launched in 20 cities initially with a minimum speed of 40 Mbps. An optical network termination (ONT) box will be installed in the homes of...

iWorld Broadband
Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After...

iWorld Over The Top Services
Indians don’t mind watching some ads if subscription fee is less

MUMBAI: Over the top (OTT) players have a lot to rejoice in India. A survey conducted by YouGuv and Brightcove has found that non-subscribers of OTT in the country show a higher consideration of opting for it here as compared to other APAC markets. Despite a small sample size, the survey found...

iWorld Over The Top Services
India gets its own IPR mascot 'IP Nani'

MUMBAI: India’s intellectual property (IP) mascot – IP Nani – was launched by Commerce and Industry minister Suresh Prabhu over the weekend.

iWorld Broadband
Hoichoi to double original content to 100 hours this year

MUMBAI: The over the top (OTT) platform that has been a rage in the eastern part of India has ambitious plans for the coming year. With about 50 hours of original content live on the platform, Hoichoi aims to double that to 100 hours by the end of 2018.

iWorld Over The Top Services
PCCW Media launches Now E OTT platform

MUMBAI: Hong Kong-based media company PCCW Media has launched an over the top (OTT) platform Now E that will have several Asian dramas, movies, sports and Hollywood content to offer.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories