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Effect of 4G rollout on the e-commerce industry

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4G i.e. fourth generation is an advanced version of 3G that facilitates its users with mobile broadband internet access. The technology provides wide area coverage and high speed to mobile as well as laptop users. Offering peak upload rate of 500 mbps and peak download rate of 1gbps; 4G supports HD streaming. 4G network can ensure optimal use of HD phones. With its WiMAX LTE technology, 4G provides path-breaking speed and impeccable connectivity to its users. A game-changing internet technology, 4G network is slowly becoming the ?Next Big Thing? that provides immediate access to everything from around the world at your fingertips. 

With 4G taking the Indian market by storm, the demand for smartphones is taking an upward swing. The 4G rollout is further influencing the sphere of e-commerce immensely. Online retail firms have to confront logistics as well as connectivity hindrances in order to serve their patrons efficiently. These issues can be solved with 4G internet services. By providing cutting-edge speed and connectivity, 4G is helping online firms to tackle their problems easily. 

Escalated speed and enhanced connectivity provides users with a compelling and satisfactory browsing and shopping experience. Usually it is seen that potential buyers leave a particular site when they are just going to finalise their purchase. The reason being - connectivity problem or slow internet. With 4G, customers can quickly make purchases without having to face any such hassles. This is thus, indirectly boosting the sales of e-commerce companies. 

With 4G for mobiles as well as laptops, e-commerce companies can be unperturbed about the size of images or videos. Even on smartphones, users can enjoy the same experience as on a laptop or PC, due to higher connectivity and speed offered by 4G. Another situation will justify the sturdy role that 4G is playing in the realm of e-commerce. Many a times, it happens that online shopping websites hang or the speed of internet dips while making payments or while checking out. This leads to reduction in the confidence level of customers, leaving them in a dilemma of whether to purchase online or not to take the chance. This can result in dwindling sales for e-commerce companies. With 4G at hand, buyers are able to make instant purchase decisions and check-out in a hassle-free way. 

In order to gain maximum advantage of the fourth generation internet technology, the market is witnessing various e-commerce firms going the mobile-way. In short, for better results, e-commerce firms are turning to m-commerce. With 4G on mobile, people are preferring to use their handheld devices to fulfill their day to day needs. Hence, e-commerce firms are coming up with ground-breaking designs and models to utilise the lucrative mobile space efficiently, making scores of firms turn to the m-commerce platform. 

4G, the improved and enhanced version of 3G, is metamorphosing the entire domain of e-commerce, making transactions instant, thus delivering reliable and constraint-free experiences.

(These are purely personal views of iSpyPrice.com founder and director Suresh Sharma and Indiantelevision.com does not necessarily subscribe to these views.)

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