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eBay rolls out digital ad to educate consumers on refurbished products

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NEW DELHI: eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to educate consumers on the ‘refurbished’ category. 

Link to the film: https://www.youtube.com/watch?v=AHP2_eeHs5Q&feature=emupload_owner

Since launch of eBay Choices, ebay.in has witnessed tremendous response and demand for refurbished products. The category itself has grown from 6000 listings to over 25000 listings and has grown by 200 per cent over the last two months. The demand for refurbished products has been unparalleled especially from Tier II and III cities of India.

Looking at the growing consumer interest and basis consumer feedback, there was a need to communicate of what really is ‘refurbished.’ The new digital film showcases the offerings in the refurbished segment through a story of a regular Indian family. 

Consumers can view the ad film across eBay India’s digital platforms on YouTube and social media channels.

eBay India marketing director Shivani Suri said, “We are extremely excited as our refurbished ad film goes live today on all digital platforms. Through this film, we aim to strike a chord with Indian consumers and further educate them about our diverse offerings in the refurbished space. This segment has seen a huge surge in consumer demand among Indian audiences and owing to the recent festive fever the demand of refurbished goods has reached an all-time high.”

eBay India has tied-up with over 15 organised partners such as GreenDust, ValueCart, Budli, My Return Solutions amongst others to bring in consistent supply of refurbished products on ebay.in.

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