iWorld

eBay rolls out digital ad to educate consumers on refurbished products

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/21/Untitled-1_0.jpg?itok=CiwcAmU2

NEW DELHI: eBay India, which had launched its ?ebay Choices? campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to educate consumers on the ?refurbished? category. 

Link to the film: https://www.youtube.com/watch?v=AHP2_eeHs5Q&feature=emupload_owner

Since launch of eBay Choices, ebay.in has witnessed tremendous response and demand for refurbished products. The category itself has grown from 6000 listings to over 25000 listings and has grown by 200 per cent over the last two months. The demand for refurbished products has been unparalleled especially from Tier II and III cities of India.

Looking at the growing consumer interest and basis consumer feedback, there was a need to communicate of what really is ?refurbished.? The new digital film showcases the offerings in the refurbished segment through a story of a regular Indian family. 

Consumers can view the ad film across eBay India?s digital platforms on YouTube and social media channels.

eBay India marketing director Shivani Suri said, ?We are extremely excited as our refurbished ad film goes live today on all digital platforms. Through this film, we aim to strike a chord with Indian consumers and further educate them about our diverse offerings in the refurbished space. This segment has seen a huge surge in consumer demand among Indian audiences and owing to the recent festive fever the demand of refurbished goods has reached an all-time high.?

eBay India has tied-up with over 15 organised partners such as GreenDust, ValueCart, Budli, My Return Solutions amongst others to bring in consistent supply of refurbished products on ebay.in.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/zee.jpg?itok=jwDlbLZo
ZEEL enters into content partnership with Airtel

Days after Bharti Airtel (Airtel) decided to cut ties with Reliance Hip, it has entered into a content partnership with ZEE Entertainment Enterprises Ltd (ZEEL).

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/ALTBalaji_original.jpg?itok=OJ7UMD0V
70-80% of ALTBalaji traffic from telco tie-ups: Sunil Lulla

Balaji Telefilms recently posted Q1 result where the TV business revenue remained flat while the digital venture ALTBalaji showed impressive result by acquiring 2.1 million new paid users excluding Reliance Jio platform users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/CDN.jpg?itok=NQ6xLDeO
Urban-rural internet experience gap needs bridging: Gaurav Malik

The digital savvy generation not only yearns for good content but also a seamless viewing experience. A few seconds of latency or buffering can push the user to switch to other platforms. Thus media companies, especially OTT platforms, are integrating with content delivery networks (CDN), content...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Airtel_Telenor.jpg?itok=f6rKpPLr
Airtel-Telenor to expand home broadband to 2 mn

Airtel’s acquisition of Telenor will provide the broadband business a boost. As India is an under-served market in broadband, the company is planning to expand its home pass footprint to 2 million in FY19.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee5.jpg?itok=d_UVE_B0
ZEE5 launches Lockdown with Badshah, Kailash Kher, Raftaar, Jonita Gandhi and many more

ZEE5, India’s largest and most comprehensive digitalentertainment platform for language content, today launchedLockdown – a path-breaking concept in collaboration with renowned rapper and composerBadshah.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/JIO_4G.jpg?itok=5kFd_t5k
Broadband on cable fibre declining?

Is broadband on cable fibre on the decline in India? Results over the past few quarters of some of the multisystem operators or MSOs seem to indicate just that. Mukesh Dhirubhai Ambani’s largest start up in the world Reliance Jio Infocom Ltd (JIO) is the one of the biggest upheavals that has...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/netflix.jpg?itok=Q-ezEpg3
India’s ranking falls in latest Netflix ISP speed index

The streaming giant releases a monthly update on which ISPs provide the best primetime Netflix streaming experience.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/MX_Player_800.jpg?itok=abnyc8JG
MX Player's content play for OTT platform launch

In the last two years, India’s media and entertainment industry has witnessed the emergence of several over-the-top (OTT) players. With an ambition to gain a foothold in the burgeoning OTT space, Times Internet recently acquired a majority stake in Seoul-based MX Player. While the company is yet...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Amazon_India.jpg?itok=YdqHxAe_
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories