MUMBAI: Paytm has announced that the much-awaited Baahubali 2: The Conclusion has been on a record-breaking spree, experiencing strong demand from more than 3500 screens across 520 cities in India – more than any other movie on the platform. The company is expecting sustained demand in the second week, with gross collections likely to cross Rs. 100 crore on Paytm alone.

Baahubali 2 has opened to a great run at the box office and the film is running to houseful shows across the country from day one. With early sales showing an upward trend, Paytm has experienced an eight times surge in overall traffic in the film’s opening week and accounted for more than 30% market share to the Hindi version’s opening weekend. It has also leveraged its massive supply chain of regional theatres, with tier II and tier III theaters accounting for more than 60% of the movie’s overall business.

Paytm’s convenient QR-based offline ticketing systems available at leading theatres across India have also helped ease the rush outside ticket counters. This has enabled the widest range of multiplex and local theaters to offer a quick and easy offline ticketing experience to Baahubali fans across the country.

Baahubali 2 hit the big screen on 28 April 2017. Available in Telugu, Tamil, Malayalam and Hindi, the movie is a sequel to the visual wonder Baahubali – The Beginning. The initial film launched on 10th July 2015 invited tremendous appreciation from the local and international audience.