iWorld

Amazon beats others in mega pre-festive online sales: Ugam

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/11/05/amazon.jpg?itok=0GQj5kx_

MUMBAI: In an earlier feature done by Indiantelevision.com, we saw creative and ad gurus giving their opinion on the fiercely competitive campaigns that e-commerce brands launched, with Amazon, Flipkart and Snapdeal leading the pack.

Be it their display ad wars, or their strategically placed jacket advertisements on newspapers, their digs at each other not only grabbed the consumers’ eyeballs, but have also created a stir within the ecosystem.

The season was ushered in by two of the top e-commerce players conducting three mega sales in two weeks. Flipkart kick-started the celebrations with its second edition of the Big Billion Days sale, followed by Amazon’s Great Indian Festive sale, and most recently Amazon’s Great Indian Diwali Sale from 26 to 28 October.

Now that we have Diwali is knocking at our doorsteps, an analysis by global analytics manager Ugam has put a perspective on the entire scenario.

Ugam recorded Amazon’s pricing and assortment for likely bestsellers in three key product categories – Laptops, Home Appliances and Books – and compared it to Flipkart and Snapdeal to learn which retailer actually had the best offers for the likely best sellers.

As per their survey, Amazon.in led the sale period, by offering lowers prices in two out of the three categories,  namely home appliances and books.

While that puts Amazon in the lead, it failed to spoil its consumers for choices. The e-commerce brand didn't have a larger assortment of products when it came to home appliances and books, though it still led the books inventory.

Snapdeal dominated the laptop category with 2026 Stock Keeping Units (SKU), and missed the top position in the home appliances category by a small margin, putting Flipkart on the top with 5319 SKUs in their inventory.

Amazon made up for its lack of variety, by staying better stocked throughout the sale.

If one were to go by prices, Amazon had a better score as per the data shared by Ugam. While Flipkart had lower prices for their Big Billion Day sales for likely best sellers in the laptop category, Amazon kept their prices low for home appliances and books sections.

While the survey is inconclusive in revealing the revenue each player made throughout the sale, by tallying the pricing behaviour of the ecommerce players with consumer behaviour one can form an idea on who scored the most in the season of sales.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/rahat.jpg?itok=v3ZW9oAb
Rahat Fateh Ali Khan's latest 'Yeh Zindagi' available exclusively on Idea Music

Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/susan.jpg?itok=K9ys1phH
YouTube’s premium ad-free service Red to hit 100 new countries

YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/alt.jpg?itok=EDAzilYc
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal

Since its launch in April, ALTBalaji has more than 15 million mobile downloads. The ad free, subscription-based platform is available in over 90 countries and offers original content in various Indian regional languages, making it India’s largest repository for original and exclusive digital...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/rev_0.jpg?itok=CTPnvdlA
RevStart launches #SheStarts@RevStart, highlighting its commitment to women entrepreneurship

To help aspiring women entrepreneurs navigate the world of start-ups, RevStart, a leading co-working and incubation centre, has launched #SheStarts@RevStart, a series of mentorship events where entrepreneurs have the opportunity of one-on-one sessions with leading women evangelists. The first...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/zee.jpg?itok=CAzmA3mE
Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/broad_0.jpg?itok=Lu5LOoER
ONE Broadband partners Nokia to power end-to-end network

ONE Broadband, a Hinduja Group company for Telecom Data Services for the home and enterprise segments, has partnered Nokia to address the growing customer demand for high-speed services and capacity by deploying its gigabit passive optical networking (GPON) technology. With this partnership, ONE...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/yuptv_0.jpg?itok=F2D47pqy
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/sonyliv.jpg?itok=43VKkDs2
SPI International (FILMBOX) launches 7 thematic channels and VOD Content - Exclusively on SonyLIV Web and App in India

Global media group SPI International (FILMBOX) and Sony Pictures Networks India (SPN) have signed a distribution agreement to launch seven thematic channels from SPI’s worldwide TV portfolio exclusively on SonyLIV. SonyLIV streams are accessible online, on mobile devices (Android and iOS), web and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/amazon.jpg?itok=16bd5KH2
Amazon Prime Video premieres exclusive series die trying created by top comedian Kenny Sebastian, on Valentine’s Day

Amazon Prime Video brings to its viewers another exciting Prime Exclusive series – Die Trying. Die Trying is a 7 episode series about two struggling musicians, created by well-known comedian, Kenny Sebastian. This show is a collaboration between Amazon Prime Video and OML, who also produced other...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories