iWorld

Amazon beats others in mega pre-festive online sales: Ugam

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/11/05/amazon.jpg?itok=EVcQ24ux

MUMBAI: In an earlier feature done by Indiantelevision.com, we saw creative and ad gurus giving their opinion on the fiercely competitive campaigns that e-commerce brands launched, with Amazon, Flipkart and Snapdeal leading the pack.

Be it their display ad wars, or their strategically placed jacket advertisements on newspapers, their digs at each other not only grabbed the consumers? eyeballs, but have also created a stir within the ecosystem.

The season was ushered in by two of the top e-commerce players conducting three mega sales in two weeks. Flipkart kick-started the celebrations with its second edition of the Big Billion Days sale, followed by Amazon?s Great Indian Festive sale, and most recently Amazon?s Great Indian Diwali Sale from 26 to 28 October.

Now that we have Diwali is knocking at our doorsteps, an analysis by global analytics manager Ugam has put a perspective on the entire scenario.

Ugam recorded Amazon?s pricing and assortment for likely bestsellers in three key product categories ? Laptops, Home Appliances and Books ? and compared it to Flipkart and Snapdeal to learn which retailer actually had the best offers for the likely best sellers.

As per their survey, Amazon.in led the sale period, by offering lowers prices in two out of the three categories,  namely home appliances and books.

While that puts Amazon in the lead, it failed to spoil its consumers for choices. The e-commerce brand didn't have a larger assortment of products when it came to home appliances and books, though it still led the books inventory.

Snapdeal dominated the laptop category with 2026 Stock Keeping Units (SKU), and missed the top position in the home appliances category by a small margin, putting Flipkart on the top with 5319 SKUs in their inventory.

Amazon made up for its lack of variety, by staying better stocked throughout the sale.

If one were to go by prices, Amazon had a better score as per the data shared by Ugam. While Flipkart had lower prices for their Big Billion Day sales for likely best sellers in the laptop category, Amazon kept their prices low for home appliances and books sections.

While the survey is inconclusive in revealing the revenue each player made throughout the sale, by tallying the pricing behaviour of the ecommerce players with consumer behaviour one can form an idea on who scored the most in the season of sales.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aircel.jpg?itok=2J-zDuSV
Airtel, Jio bid for Aircel assets

Leading telecom players Bharti Airtel and Reliance Jio both have bid to separately purchase assets of bankrupt telecom operator Aircel. According to a Mint report, lenders to Aircel are keener on a lump sum sale to a single party which could get better value of the assets.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/Alibaba-Cloud.jpg?itok=BouemaTE
Irdeto and Alibaba Cloud Make It Easy to Securely Deliver OTT Content and Services

Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/Hoichoi.jpg?itok=-0b6Vd6x
Hoichoi to venture into pay-per-view, offline payment method

SVF, the big name in Bengali entertainment industry, last year launched its Bengali OTT platform Hoichoi riding the wave of digital growth.  In the second season of its journey, it is expanding its footprint into Bangladesh and UAE market.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/Eros-Now.jpg?itok=F_v6dDmN
Eros Now to launch original regional web series by early 2019

Eros Now, the digital arm of Eros International announced its foray into the original content space with its first series Side Hero, with all episodes available for binge-viewing from 24 September 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/anil.jpg?itok=t6hsUfPg
Anil Ambani to exit telecom business; focus on real estate

The 14th AGM of Reliance Communications, promoted by Anil Ambani, saw confirmed talks of Anil Ambani's exit from the telecom business. He said that Reliance Communications will concentrate majorly on real estate in the future.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Rajneel.jpg?itok=8gsCO9p5
Rajneel Kumar joins ZEE5 as Business Head – Expansion Projects & Head of Products

ZEE5 India, India's largest platform for multi-language content, today announced the appointment of Rajneel Kumar as the Business Head –Expansion Projects& Head of Productsfor the digital Business of Zee Entertainment Enterprises Ltd.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/4g.jpg?itok=p7b8F2kl
Jio continued to add subscribers rapidly in July 2018

Mukesh Dhirubhai Ambani’s largest startup in the world in the form of Reliance Jio Infocomm Limited, or simply Jio, continued adding subscribers at almost constant rate in the month of July 2018 (Jul-18) according to Telecom Regulatory Authority of India (Trai) Telecom subscription data.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/vodafone.jpg?itok=Nvp96HU9
Vodafone Idea board approves merger of Aditya Birla Telecom

The board of Vodafone Idea Ltd has approved the merger of Aditya Birla Telecom Ltd (ABTL) with itself while the latter holds an 11.15 per cent stake in telecom tower firm Indus Towers.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/walker.jpg?itok=W_v-btT8
CloudWalker partners with Spuul to liven up the living room with 10,000 hours of your favourite Bollywood and Regional movies

CloudWalker, a Smart TV company and Spuul, a popular online video streaming service has announced a partnership to enable users to watch Bollywood and regional movies on Cloud TV X2, India’s First 4K-Ready Full HD Smart TV on Android 7.0 Nougat OS.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories