iWorld

Alcatel’s smartphone ‘Onetouch Fire C’ launches on Flipkart’s Big Billion Day Sale

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/06/DSCF229901.JPG?itok=fITUn3q-

BENGALURU:  A number of companies have said that they are working on the $20-25 smartphone for India. Alcatel Onetouch (Alcatel) has come in close with a smartphone that seems to have features that just about slot it into the smartphone category, a little above the features phone at a price of Rs 1990, or a little more than $30 – the ‘Onetouch Fire C’.

The company is targeting first time users of smartphones that want to upgrade from the basic or the features phone in a very price sensitive market like India. The Onetouch Fire C will be available exclusively through Flipkart starting 6 October, or Flipkart’s Big Billion Day (Sale Day), for which the company has initiated a huge multimedia campaign. Flipkart feels that a lot of first time internet users will access the net on the Big Billion Day and hence push up sales of Onetouch Fire C. Flipkart has not planned a special campaign for individual products which include a Lenovo launch on 6 December 2014.

However, Alcatel plans to push the Onetouch Fire C digitally for now, and through the print media sometime around Diwali. Its creatives are done globally, while media buying is through Ad Syndicate and Zenith Optimedia.

“Even today, 71 per cent of market in India is feature phones, while 29 per cent is smartphones. Of that 29 per cent, between 30-40 per cent of the market is for the Rs 5000 or lower smartphone, and it is this market that we are targeting primarily with the Fire C,” said Alcatel Onetouch regional director APAC BU Praveen Valecha. The Onetouch Fire C is a 2G phone and the company is likely to come up with an upgraded low cost model sometime in November or December this year, which could have 3G or even 4G capability.

“As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an innovative product selling on Flipkart, India’s largest e-commerce platform,” said Valecha.

Here’s what a press release has to say about the Onetouch Fire C:

Offering Firefox OS features at entry-level price; the Fire C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the Fire C2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A unique dynamic UI will be a big plus for the phone.

Key features include:

Onetouch Fire C – 2G: OS version - Firefox 1.3, Compact, pocket friendly design,  3.5” HVGA display, dual sim, 1.0 GHz, 1.3 MP camera; Colour - bluish black and dark chocolate; Multilingual support - English, Bangla, Tamil and Hindi languages.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/smart%20%281%29.jpg?itok=lwgXmDCO
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Untitled-1.jpg?itok=XRWFAKQx
YouTube watch time grew 400% y-o-y, 80% on mobile

MUMBAI: With a growing appetite among Indian consumers to watch videos online, YouTube, as per App Annie, has shared that over 180 million Indians are watching YouTube every month on mobile. The video streaming platform at the fourth edition of Brandcast India, further noted that the watch time in...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Shaktikanta-Das-800x800.jpg?itok=dYLLWu-u
You Broadband-Vodafone proposal accepted, Atria & Netmagic FDI cleared

NEW DELHI: The government has accepted a proposal by Vodafone India Ltd for acquisition of 100% shares of M/s You Broadband India Limited by way of transfer from resident shareholders and non-resident shareholder. A 100% foreign owned company, Vodafone, will invest Rs 550.9 million as direct...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Zelda%20Fitzgerald.jpg?itok=U3BDFJKH
Amazon Prime debuts its US original 'Z: The Beginning of Everything'

MUMBAI: No couple epitomised the rebellion and the glamour of the Jazz Age like F. Scott Fitzgerald and Zelda Fitzgerald, and now their tumultuous romance and life will be brought alive in a bio-series titled Z: The Beginning of Everything on Amazon Prime Video. Z: The Beginning of Everything, is a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/gopal-vithal.jpg?itok=yFDWskKF
Airtel acquires Tikona's 4G biz , adds 2300 MHz spectrum in five circles

MUMBAI: Bharti Airtel Limited, India's largest telecommunications services provider, today announced that it has entered into a definitive agreement with Tikona Digital Networks to acquire Tikona's 4G Business including the Broadband Wireless Access spectrum and 350 sites, in five telecom circles....

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/tivo%20%281%29.jpg?itok=TWUFHhBq
Sky picks TiVo to search entertainment across linear TV & VoD using voice

TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to deliver voice search for Sky’s next-generation box, Sky Q. TiVo is providing Sky Q with a natural language, voice-based...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Raghu_Rai_1.jpg?itok=HRNB7-KI
Photographs with social media become powerful tools for Information: Naidu

Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=qIpeeieV
Jio says Ookla has admitted to flaws in speed measurement system

This is one ad war that refuses to die. Even after Jio on the one hand and Airtel and Ookla on the other have had their say, the argument goes on.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Sunil_Mittal-Mukesh_Ambani%20%281%29.jpg?itok=bsw-K6AM
Airtel hits back at Reliance Jio, Ookla stands by its findings

Bharti Airtel today accused Reliance Jio of making a deliberate attempt to “malign the brand” and “misguide customers.”

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories