iWorld

Alcatel’s smartphone ‘Onetouch Fire C’ launches on Flipkart’s Big Billion Day Sale

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/06/DSCF229901.JPG?itok=fITUn3q-

BENGALURU:  A number of companies have said that they are working on the $20-25 smartphone for India. Alcatel Onetouch (Alcatel) has come in close with a smartphone that seems to have features that just about slot it into the smartphone category, a little above the features phone at a price of Rs 1990, or a little more than $30 – the ‘Onetouch Fire C’.

The company is targeting first time users of smartphones that want to upgrade from the basic or the features phone in a very price sensitive market like India. The Onetouch Fire C will be available exclusively through Flipkart starting 6 October, or Flipkart’s Big Billion Day (Sale Day), for which the company has initiated a huge multimedia campaign. Flipkart feels that a lot of first time internet users will access the net on the Big Billion Day and hence push up sales of Onetouch Fire C. Flipkart has not planned a special campaign for individual products which include a Lenovo launch on 6 December 2014.

However, Alcatel plans to push the Onetouch Fire C digitally for now, and through the print media sometime around Diwali. Its creatives are done globally, while media buying is through Ad Syndicate and Zenith Optimedia.

“Even today, 71 per cent of market in India is feature phones, while 29 per cent is smartphones. Of that 29 per cent, between 30-40 per cent of the market is for the Rs 5000 or lower smartphone, and it is this market that we are targeting primarily with the Fire C,” said Alcatel Onetouch regional director APAC BU Praveen Valecha. The Onetouch Fire C is a 2G phone and the company is likely to come up with an upgraded low cost model sometime in November or December this year, which could have 3G or even 4G capability.

“As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an innovative product selling on Flipkart, India’s largest e-commerce platform,” said Valecha.

Here’s what a press release has to say about the Onetouch Fire C:

Offering Firefox OS features at entry-level price; the Fire C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the Fire C2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A unique dynamic UI will be a big plus for the phone.

Key features include:

Onetouch Fire C – 2G: OS version - Firefox 1.3, Compact, pocket friendly design,  3.5” HVGA display, dual sim, 1.0 GHz, 1.3 MP camera; Colour - bluish black and dark chocolate; Multilingual support - English, Bangla, Tamil and Hindi languages.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ott.jpg?itok=gSLEmjnK
Indian market has scope for niche OTT platforms despite several challenges

MUMBAI: OTT platforms offering niche content is an emerging trend in the global market. Dedicated content offers brands an opportunity to differentiate themselves in an over-congested market. Currently in India, there’s one such example Veqta, an OTT platform offering sports content. While it is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/ott.jpg?itok=3ob8tDlp
Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/emmys.jpg?itok=PjrmbX7T
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/time.jpg?itok=KAhPC3Il
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/sonyliv.jpg?itok=tk9KTWdL
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/time.jpg?itok=U60lFutF
AT&T, Time Warner’s merger cleared by court

20 months after AT&T’s announced its potential deal for Time Warner, the US District Court for the District of Columbia has cleared the merger between the two giant companies. The ruling will now enable AT&T to purchase Time Warner for $85 billion.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/fox.jpg?itok=NWXnwAMA
Comcast makes sweet $65 bn offer for Fox's entertainment assts

Let the games begin. That’s the clarion call that Comcast CEO Brian Roberts has given by making an offer of $65 billion to acquire the Murdoch-owned Fox entertainment assets. Priced at $35 a share, the Comcast “superior” offer is at a 19 per cent premium over what Disney’s Bob Iger  made last year...

iWorld Pay-Per-View
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/mix.jpg?itok=LOZZg1C3
Global OTT subs to cross 265 mn by '22: Park Associates

MUMBAI: The number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu has driven a steady increase in adoption of smart TVs and streaming media players since 2010,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/view.jpg?itok=_q8ChgJI
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV

MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.  

iWorld Pay-Per-View

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories