iWorld

Alcatel?s smartphone ?Onetouch Fire C? launches on Flipkart?s Big Billion Day Sale

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/10/06/DSCF229901.JPG?itok=eQ2gmuwl

BENGALURU:  A number of companies have said that they are working on the $20-25 smartphone for India. Alcatel Onetouch (Alcatel) has come in close with a smartphone that seems to have features that just about slot it into the smartphone category, a little above the features phone at a price of Rs 1990, or a little more than $30 ? the ?Onetouch Fire C?.

The company is targeting first time users of smartphones that want to upgrade from the basic or the features phone in a very price sensitive market like India. The Onetouch Fire C will be available exclusively through Flipkart starting 6 October, or Flipkart?s Big Billion Day (Sale Day), for which the company has initiated a huge multimedia campaign. Flipkart feels that a lot of first time internet users will access the net on the Big Billion Day and hence push up sales of Onetouch Fire C. Flipkart has not planned a special campaign for individual products which include a Lenovo launch on 6 December 2014.

However, Alcatel plans to push the Onetouch Fire C digitally for now, and through the print media sometime around Diwali. Its creatives are done globally, while media buying is through Ad Syndicate and Zenith Optimedia.

?Even today, 71 per cent of market in India is feature phones, while 29 per cent is smartphones. Of that 29 per cent, between 30-40 per cent of the market is for the Rs 5000 or lower smartphone, and it is this market that we are targeting primarily with the Fire C,? said Alcatel Onetouch regional director APAC BU Praveen Valecha. The Onetouch Fire C is a 2G phone and the company is likely to come up with an upgraded low cost model sometime in November or December this year, which could have 3G or even 4G capability.

?As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it?s an innovative product selling on Flipkart, India?s largest e-commerce platform,? said Valecha.

Here?s what a press release has to say about the Onetouch Fire C:

Offering Firefox OS features at entry-level price; the Fire C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5? HVGA screen and 1 GHZ processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the Fire C2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A unique dynamic UI will be a big plus for the phone.

Key features include:

Onetouch Fire C ? 2G: OS version - Firefox 1.3, Compact, pocket friendly design,  3.5? HVGA display, dual sim, 1.0 GHz, 1.3 MP camera; Colour - bluish black and dark chocolate; Multilingual support - English, Bangla, Tamil and Hindi languages.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/paytm.jpg?itok=NXuhGUck
Paytm Money enables ‘UPI Payment’ facility for Mutual Fund Investments

Paytm Money - India's largest online only platform for Mutual Fund investments & the wholly owned subsidiary of One97 Communications Limited which owns the brand Paytm, today announced that its investors can now make mutual fund investments using UPI based payment mode on the app.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/insta_0.jpg?itok=yPWoeSHU
Instagram's Year In Review sees heart emoji top the charts

Facebook-owned photo and video-sharing platform Instagram has released its ‘Year In Review’ 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people – and things – they love.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/jkn.jpg?itok=1AhFWTiq
IndiaCast partners JKN Media to bring Indian content to Thailand

In a bid to strengthen its international foothold and provide unparalleled entertainment to the transnational viewers, IndiaCast Media Distribution - the domestic and international distribution arm of Viacom18 and TV18

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/swati.jpg?itok=k6UaO6Nj
Netflix’s Swati Shetty steps down

Netflix international originals and acquisitions director for India Swati Shetty has put down her papers after a successful stint of more than two years with the company.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/paytm.jpg?itok=B_GtOF6l
Paytm launches ‘Paytm Cashback Days’ - India’s biggest Payments Festival from 12-16th December 2018

Paytm, the brand owned by One 97 Communications, India’s largest digital payments platform, launched the country’s largest Payments Festival, ‘Paytm Cashback Days’ from 12th to 16th December 2018.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/act.jpg?itok=1Y8yc9Hi
ACT Fibernet partners with SonyLIV to strengthen its OTT offerings

ACT Fibernet (Atria Convergence Technologies Ltd.) India’s largest fiber-focused wired broadband ISP

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/one.jpg?itok=LD07iUZc
One Digital Entertainment joins hands with Holosuit to bring AR/VR experience to the creators’ World

One Digital Entertainment, India’s leading digital video and creators network, joins hands with Holosuit to bring mixed reality using AR/VR technology to the creators’ world for the first time ever

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/snapdeal.jpg?itok=9tZCYHmf
Snapdeal launches one-stop travel store

E-commerce startup Snapdeal has announced the launch of a curated travel store—a one-stop shop for the travel necessities for all types of destinations including mountains, beaches, and wilderness.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/moneycontrol.jpg?itok=KboWr6zQ
Moneycontrol’s podcast tops the iTunes’s ‘Most Downloaded News Shows of 2018’ chart

Moneycontrol, India’s leading financial destination, is set to end the year on a high note. Their podcast, launched earlier this year, has bagged the coveted #1 spot for Most Downloaded News Shows of 2018 on Apple iTunes.

iWorld eNews

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories