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Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

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MUMBAI: It has been touted as the first Internet Service Provider (ISP) in India to benchmark 100 Mbps speed across its offerings.

Spectranet, which is India’s fastest internet service provider according to Netflix's latest index, has unveiled its brand name – Spectra and website – spectra.co.

As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website -- spectra.co -- takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India.

Spectra MD & CEO Udit Mehrotra said: “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating."

"We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries,” he added.

The new brand aspires to deliver not just speed but will also follow on three principles - Speed, Service and Simplicity. The company will provide more services to its customers apart from being a high speed internet with unlimited data usage. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy wider range of services to its customers.

“People have become more device-agnostic to video streaming, gaming, education, video conference, medical assistance or eGovernance; consumers are looking for high speed internet to access these services. They are craving for connectivity and looking for option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” he further adds.

Zia Patel, Strategy Director, and Sebastian Klein, Creative Director from Ochre brings western expertise and local Indian knowhow. The dynamic pair have worked together for over 10 years at Wolff Olins. Zia used to lead Wolff Olins in India. They have created brand identity for some of India’s leading business houses as well as big international brands.

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