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Ortel takes on competition with new broadband plans

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MUMBAI: Taking a big step towards recovery, battered cable television and broadband services company Ortel Communications Limited (Ortel) has unveiled its new unlimited data plans starting from Rs 99 per month.

Ortel, with its operations focused in Odisha, Chhattisgarh, Andhra Pradesh, Telengana, West Bengal, and Madhya Pradesh, has been a trendsetter in offering customer-centric broadband plans in accordance to the ever-changing internet ecospace in India. With its new range of unlimited plans, the company has taken the big telecom players head-on.

The Rs.99 plan has 500 MB data limit per day @ 2Mbps, although the customer can continue browsing even after reaching the daily limit, at post FUP speed. The New Unlimited FUP Broadband Plans also have options of 1 GB daily data limit at Rs.129 per month and a multi-month package at Rs.349 wherein subscribers can enjoy 1 GB data per day at 2 Mbps speed for 3 months. These plans would cover the needs of first time users, social networking users and the price sensitive segment.

The ?Below 100? plan would also enable Ortel to increase the penetration of internet ready home passes which are already available in most of the markets where it operates. With the proliferation of smartphones and other smart internet devices, consumers can use the same devices to connect to Ortel Home Wi-Fi solutions at a cheaper price and better in house speeds. The plans directly compete with the Telecom Players who offer 3G and 4G on Mobile Devices. Customers also have the option of free installation if Multi Month Subscription is paid in advance. Broadband would become more of a utility than luxury and the plans would make right to broadband access closer to reality.

Ortel had already withdrawn the plans below 1 Mbps in the month of April 2017. With the launch of new plans, it has now withdrawn all the plans below 2 Mbps. It has introduced Unlimited FUP plans in the speed range of 5 Mbps, 10 Mbps, 20 Mbps, 50 Mbps and 100 Mbps with monthly data limits ranging from 40 GB to 1 Terabyte at very affordable price points.  

Commenting on the development Ortel Communications president and CEO Bibhu Prasad Rath said, ?Looking at the huge data consumption that is taking place in the country today, we have decided to take full advantage of this opportunity and therefore launched Unlimited Data Plan at just Rs. 99 per month. We are already providing high data limits to our customers, but now with the aggressive pricing which is even better than most of the telecom players, we aim to provide an excellent value for money to our subscribers. The objective is to increase the overall average data consumption of customers from 18 GB to 100 GB per month at pocket friendly prices.?

Ortel is the first MSO and ISP to offer wireless broadband service at public places for its wired broadband subscribers without any additional  WiFi  Hotspot  access  charges.  Ortel Communications is a pioneer in providing convergence communication services in the country. It has revolutionized the entertainment and broadband technology in India. It has always been the Company?s  vision  to  provide  Cable  TV  and  Data  Service  on  a  single  cable  platform  to households. The Company has invested in laying its own network with reverse path compatibility making it capable of providing Triple play services including broadband and VoIP services with enormous advantages and superiority in the network. Ortel provides connection to customers directly and has full control over its ?last mile? network.

Also read:

Multiple challenges weaken Ortel numbers in second quarter

MSO Ortel strengthens digital payment services

Ortel elevates Satyanaryan Jena as CFO as Manoj Kumar Patra resigns

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