iWorld

ComScore launches Mobile Metrix & mobile panel development with Kantar

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/15/comscoreeeeeee.jpg?itok=JK8K05uy

MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile Metrix solution, and has also introduced a joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.

 

comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement. 

 

“Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem. The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement,” said Kantar chief client officer, Asia Pacific Tim Kelsall.

 

“The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said comScore vice president, Southeast Asia Kerry J Brown.

 

“Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress,” Brown added.

 

The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers.

 

This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Jeff_Bezos.jpg?itok=DVeVZbwz
India fastest-growing market in first year for Amazon: Jeff Bezos

MUMBAI: Amazon’s unstoppable march continues worldwide, including India. Putting an end to the speculation around the number of Amazon Prime subscribers, Amazon CEO Jeff Bezos has finally revealed the data in a letter to shareholders. The e-commerce giant has crossed 100 million subscribers for...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/vivek.jpg?itok=x3qEq7OO
TVF ropes in Vivek Saxena as north head for brand partnerships

MUMBAI: The Viral Fever (TVF), a digital platform, has announced Vivek Saxena as north head for brand partnerships. Saxena has joined TVF from Hotstar where he was managingagency relationship nationally with Publicis, IPG and Omnicom Media Group.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/netflix.jpg?itok=DyZRnWnL
Introducing Mobile Previews

One of the best ways to know if you’ll like a new series or movie is to watch a quick trailer. Today, we are excited to introduce mobile previews (launching today on iOS and coming soon to Android) to the mobile experience. Mobile previews present members with a fun, simple, and easy way to learn...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/fubo.jpg?itok=84PfFjqV
FuboTV raises $75 million from Fox, AMC Networks and Sky

Days after ESPN launched its new streaming service ESPN+, FuboTV, a three-year old streaming TV service for sports fans, is announcing the close of $75 million in Series D funding. The round included new investor AMC Networks and existing investors 21st Century Fox, Luminari Capital, Northzone,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Facebook.jpg?itok=5GmDEjrg
Facebook's Q1 ad spend on 4C grows by 62%

MUMBAI: Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly year-on-year (YoY) with the greatest revenue growth on 4C witnessed by Snapchat (234 per cent) and Instagram (136 per cent...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Manav-Seth.jpg?itok=VphRdXtm
ALTBalaji's Sethi reaffirms faith in originals

MUMBAI: Among the plethora of over-the-top (OTT) players that sprung up in the Indian market, we have Balaji Telefilms’ ALTBalaji, which is striving to understand content through the eyes of its customers. The platform takes customer feedback seriously to predict which content will work. After...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/shilpa.jpg?itok=68BR5LYI
Shilpa Shetty makes digital debut with Amazon dating show

MUMBAI: In order to build a strong footprint in India, Amazon Prime Video has announced a new show Hear Me. Love Me around the concept of blind dating.  Bollywood actress and fitness guru Shilpa Shetty will host the show marking her debut on a digital platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/17/Reed_Hastings800.jpg?itok=ssfIq7Py
Netflix beats earnings forecasts riding on global user additions

MUMBAI: Exceeding user addition forecasts, Netflix’s first quarter (Q1) earnings were in line with expectations while revenue bettered estimates.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/16/India_ISP_roundup.jpg?itok=P2NR0_yt
Jio shifts focus to wired broadband

After bringing about a massive change in the usage of wireless internet and market dynamics, Reliance Jio is looking at the broadband or wired internet sector. According to a media report, Jio is working at full steam to launch broadband in homes towards the end of this year.

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories