Network, the international channel from the stable of Australian Broadcasting
Corporation (ABC), has a hybrid mix of news, drama, lifestyle and kids programming.
state-funded channel, which has an international presence in over 44 countries
across Asia, the Pacific and Indian subcontinent, is planning to launch a kids
channel for the pre-school and the 8-14-year-olds.
expansion plan in India also includes introduction of subtitles in English and
Hindi. Co-production deals are part of the agenda to keep in line with India as
a focus area for growth.
an interview with Indiantelevision.com's Ashwin
Australia Network CEO Bruce Dover talks about how the hybrid programming model
has worked in many markets. An old hand at media, Dover was Rupert Murdoch's right
hand man in Beijing. He went on to write a book titled Rupert Murdoch's Adventures