is eyeing growth in Middle East, Pakistan and Africa. Which
is why it has created the new post of country head for these
three markets and appointed Sumantra Dutta, who has been in
the News Corp family for 14 years, to take up this role from
Dutta rejoins Star from News Outdoor India (News Corp's out-of-home
subsidiary), where he served as the company's managing director.
was also involved in the FM radio start-up venture and successfully
established Radio City as a strong brand with a revenue that
fell just below market leader Radio Mirchi which had a seven-station
presence compared with Star's four.
to this, Dutta led Star India's advertising sales and marketing
an interview with Indiantelevision.com,
Dutta talks of his new role and the company's growth plans
in the three markets that he will spearhead.