Overall what have the learnings been?
There have been many. Sponsorship
needs to be approached in a more effective manner. We were not able to do this
earlier due to time constraints. Most of these deals have been for one year and
so plans can be revised depending on what the team's standing is. It is still
early days. The way television has taken to it has been big. Next year, sponsorship
rates will go through the roof.
believe that the IPL is looking for $ 7 to 8 million for ground co-sponsorship
rights. Pepsi will go in for associate sponsorship as they want to block out Coca
Cola. Each franchise and sponsor has had more than his fair share of learnings
that will have to be put in place.
lot of course correction will happen. This will be from a commercial angle, team
management angle, player angle.
the next three weeks people will lie low and detox from the IPL frenzy. Then they
will start addressing issues. There will be a session with the IPL governing body
to do a Swot analysis. Teams will look at their overall structure and check to
see if all is right or if it needs to be re-looked at. Some problems may be common.