Could you chart the significant happenings on the distribution
front in these last few months?
In terms of landmarks, the learnings of selling sport really
came to the fore in September during the Champions Trophy. This
provided a big boost as far as leveraging the One Alliance platform
In December we added HBO, which really advanced our distribution
in the south and metros. This further built on the momentum we got
after Discovery became part of the platform last March.
The seeding of HBO (set top) boxes is still on and by the end of
April we should have completed the process when 5,000 will be out
in the market. We expect to touch 14 to 15 million homes by then.
When we took over they were about 10 million homes.
cricket and the addition of HBO we can truly say we are
the Number 1 distribution network. "
While all these factors have helped the network it must be accepted
that it was really the World Cup which got our declarations up to
the 6 million mark.
It also significantly added to our image and equity in the market.
With cricket and the addition of HBO we can truly say we are the
Number 1 distribution network.
And further feeding the momentum are the NDTV news channels, which
will join the platform from 1 April.
The response has been phenomenal and that has been a bit of a surprise
considering that the channels have still to launch. We expect to
seed 5,000 boxes by May (3,500 boxes for the Hindi channel and 1,500
for the English one). We are targeting 10,000 by December for the
news channels. The strategy is to reach all networks where Sony
The other thing is on the issue of piracy. We have secured a Delhi
high Court injunction last Friday that restrains anyone getting
the signal of either MAX or Sony without authorisation from us.