What are the plans you have chalked up for both Zee English, Zee
English is in for a total revamp shortly. Basically, we will be
changing the look of Zee English, and make it trendier. The profile
of the Zee English viewer thus far has been that of an older, mature
person. After conducting research in metros in which we have strong
viewership, it was decided that the channel would target the younger
set. For this, a stronger programming line up has been put in place,
as also a series of ground events, promotions in theatres and outdoors
as well as several tie ups with teenage hangouts in the cities.
This will help us reach out to the younger crowd and establish the
channel as a trendy one.
we are strengthening our Singapore base, from where the two channels
are uplinked. We are hiring more people to make creative ad films
for channel promotion. We are also putting into place high end machines,
that will help in better transmission.
As for Zee MGM, Chicago that we acquired recently, will be
billed as Zee MGM's Movie of the Year. George Clooney's latest Confessions
of a dangerous mind, Steve Soderberg's Full Frontal starring
Julia Roberts, Birthday Girl starring Nicole Kidman and Duplex
with Drew Barrymore, which is yet to be released are some of
the movies we have acquired.
year, we will focus on a mix of old classics, interspersed with
latest films. The channel has capitalised on the MGM library comprising
of more than 4,000 titles including legendary series such as James
Bond, Rocky, Pink Panther and Woody Allen movies. Some award winning
titles, forming a part of the library, are Thelma and Louise,
Moonstruck, Silence of the Lambs, RainMan, Fargo, Get Shorty
and Dances with the Wolves.