by the rapid development in digital and mobile technologies,
sound company Dolby is expanding its market base from
cinema to the broadcasting sector.
is pushing Dolby Digital Plus, an enhanced version of
the Dolby Digital system, which allows broadcast operators
to deliver surround sound. But Dolby also works with
the entire value chain to ensure a better consumer experience.
As the Indian broadcasting sector digitises, Dolby sees
a big opportunity. It has stitched deals with three
DTH operators and is in talks with the cable TV operators.
It wants to work with content providers to boost the
quality of their sound.
an interview with Indiantelevision.coms Ashwin
Dolby Laboratories senior director, broadcast Jason
Power talks about the companys growth across all
media platforms and its India plans.