Endemol India, it has been a roller coaster ride. The international content creator
has established itself as a leader in the reality TV genre and has expanded into
other strands of content. Now the gameplan is to speed up on the fiction front.
which produced 1400 hours of content in 2010, is planning
to scale up in several verticals including regional
language, sports and food and lifestyle programming.
The company recently formed a JV with Rhiti Sports,
the company which manages Indian skipper MS Dhoni, for
an interview with Indiantelevision.com's Ashwin Pinto, Endemol India managing
director Deepak Dhar talks about the company's growth plans.