"We want to use DTH to spread Information Technology": Peter Mukherjea

Peter Mukherjea can fool you. The mild-mannered former advertising executive and head of Star TV in India is actually a tiger in lamb‘s clothing. His mind is buzzing with ideas and he seems to be the right man for the job as he steers the News Corp-owned Star TV‘s forays into the converged world.He, along with Pramod Mittal and the Star TV team, were the prime planners of News Corp chairman Rupert Murdoch‘s hectic iternary in India where he met up with a gaggle of industrialists and politicians of many a hue and colour in the three cities that he visited: Bangalore, Delhi and Mumbai. Mukherjea spoke exclusively to Indiantelevision.com on the noon after the departure of Murdoch from India to Hongkong on what is expected from Star TV within the coming months.





What was the gist of Mr Murdoch‘s visit to India?

The key focus was investment into India. In the information technology, telecom and programming and content business. Murdoch and Star TV are very keen on these sectors, which will lead to convergence.


Why did Mr Murdoch raise the issue of DTH with information and broadcasting minister Mr Jaitley?

What DTH? We are not talking about DTH television alone. The Indian government wants India to emerge as a knowledge power and do it through information technology. Spread of IT is not possible through personal computers because they are extremely expensive and unaffordable by most. DTH will come in here to spread IT and the Internet to a large swathe of the Indian populace. We are doing it in the UK through BSkyB and we intend to do that in India too.


What about Wireless Access Protocol and delivery of content to handheld devices?

Well the mobile companies are still looking at it. It‘s expensive and G3 phones are being worked on. It‘s about three years away but that does not mean we are going to be sitting not developing content for it. We are very keen on this and want to be ready for it when it dawns.


What are the immediate changes we are going to see at Star TV as an outcome of Murdoch's visit?

No, no you will not see a production studio coming up in 30 days as is being speculated. You will see considerable investments in a Hindi movie channel and total Hindi-isation of Star Plus for starters and we will make announcements relating to the other meetings we have had in the next couple of weeks.


Are you looking at investments in cable?

We are not looking at investments in a cable company. But we are definitely interested in taking our distribution act forward.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories