(1 September 2009 6:55 pm)

MUMBAI: In a major restructuring, Prime Focus Ltd. has decided to have independent heads for its three business verticals - film, VFX and advertising and broadcast.

Having acquired companies in UK and the US, Prime Focus' restructuring exercise is to accelerate the growth of its three verticals.

The Mumbai-based visual entertainment services company has roped in Pixion chief executive Naresh Malik to head its film vertical in India. Under his mandate, he will be responsible to run the digital intermediate (DI) and film equipment rental (EQR) businesses of Prime Focus.

Bhaarath Sundar has been appointed as CEO VFX. He will drive the VFX team, serving both the film and advertising industries. Additionally, he will be responsible for the performance of the Hyderabad and Chennai offices.

Ramki Sankaranarayanan has been appointed as CEO advertising & broadcast India and president & CEO Prime Focus Technologies.

The three chief executives will report to Prime Focus founder and MD Namit Malhotra.

Said Malhotra, "We are putting in place a core team of leaders to drive the strategy and the execution of our plan of becoming one of the world's leading Visual Entertainment services company. It is a time of major change and we are leading that through our system and putting together a new way of working within the organisation".