news channel Star Ananda will show football content to widen its audience base.
ABP-Star run channel has inked a deal with sports marketing company Total Sports
Asia (TSA) to telecast Fifa 2010 World Cup qualifiers of Italy and Spain.
With the Fifa
World Cup commencing in less than 10 months, World Cup fever is steadily catching
up and Star Ananda is hoping to capitalise on this to deliver world-class football
programming in the football loving state of West Bengal.