Television

CNN International goes 'beyond borders', adorns new logo

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MUMBAI: As part of its two-year network expansion plan, CNN International has unveiled a new logo, backed with refreshed channel sound and graphics and a new tagline that says "go beyond borders".

This is for the first time that the network slogan has undergone a chnge since 2001. Formerly, the network's slogan was "be the first to know".

It is pertinent to note here that the new brand positioning is launching simultaneous to the premiere of the network's flagship property, Amanpour.

According to the network, "go beyond borders" is an articulation of CNN International's shared values and commitment to delivering intelligent news in a connected world. The tagline was put together by CNN's in-house global marketing and creative teams in conjunction with the Boston-based agency Tooth+Nail.

Said CNN International EVP and managing director Tony Maddox, "Our viewers go beyond borders every day, seeking out intelligent newsgathering on multiple platforms and this tagline will speak directly to their aspirations."

Meanwhile, as part of its repositioning spree, CNN International will launch a new programming slate with a total of eight new shows by year-end.

"2009 has been a defining year for CNN International, with the introduction of an ambitious new programming line-up following on from an expansion of our newsgathering operation as we put original content and multiple perspectives at the heart of our output. A new tagline is the logical next step to cement our brand promise for today's news consumers," Maddox added.

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