free-to-air (FTA) channel is also available on Essel Groups direct-to-home
(DTH) company Dish TV and DD Direct Plus.
the tagline Ek Umeed (a ray of hope), the channel has a staff count
of 375 across 11 bureaus. The channel has six OB-vans for news gathering and an
association with 600 stringers across the nation for news.
is a very competitive space. We can't compromise on content. Our focus is on social
and developmental stories across the country, adds Narain.
With the Mumbai
launch, the channel will have a new look and feel as new segments will be added.
At present, P7 News runs over 20 news-based supplements in weekdays, while it
picks up social issues and campaigns on weekends.
six months of launch, the channel has roped in advertisers like Coca-Cola, Bata,
and Morepen apart from a clutch of real estate companies.
Group has a wide array of business interests spanning real estate, tourism, TV
& film production and print publication.