Sony rides on IPL buzz; to replace Boogie Woogie with DPL
MUMBAI: It was Boogie Woogie on Sony Entertainment Television (Set) that introduced Indian audiences to the first dance reality show of the country.
And now the channel is to ready to replace the age-old property with a new dance show as Boogie Woogie takes a seasonal break. Riding on the buzz that the cash-rich IPL tourney generated for Max, Sony‘s new offering will be called Dance Premier League (DPL) with Rin as the title sponsor.
Says Set VP head marketing Danish Khan, "Beginning 9 October, we will replace the channel‘s oldest dance reality show Boogie Woogie with DPL that will air every Friday and Saturday at 8 pm." DPL will be on air for 12 weeks and will telecast a total of 24 episodes.
Conceived on the lines of the IPL, DPL will be divided into six teams - North, East, West, South, Central and NRI - wherein each team will be characterised by a logo, a flag and a name embodying the region. Also, quite like IPL, DPL will have celebrities representing each team.
Avers Khan, "Like the IPL, we will have celebrities representing each team. We have received good responses from them as they also get a platform to promote their movies."
The channel has signed upon Salman Khan for the North zone while Bipasha Basu will stand for the East zone.
According to a source, the channel is in talks with Kareena Kapoor for the West zone, Akshay Kumar for Central zone and Prabhu Deva for the South zone.
"Shah Rukh Khan is keen on representing the NRI zone but a call on that is still to be taken," adds the source.