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MUMBAI:
In its quest to create a new business model in TV and film
content production, ACK Media has rolled out 'The Ideas Box'
a content creation and activation company for kids and families.
The
new venture founded by Anil Sanjivan and Sudipta Dhruva will
specialize in fiction and non-fiction shows, large-scale school
contact programs and films that leverage ACK Media brands
like Amar Chitra Katha, Tinkle and Karadi Tales.
It
will also develop new shows and characters that can be distributed
through broadcast as well as other ACK Media platforms like
comics, DVDs and online services.
Sanjivan
has over 20 years of experience in the advertising business.
Before turning entrepreneur, he was last Miditech EVP and
business head. Prior to this, Dhruva was Miditech head kids
vertical.
Said
Sanjivan, "We are looking to grow aggressively by developing
'brick and mortar' assets that can help us deliver better
quality shows at lower costs and also in offering innovative
business models to the broadcaster like syndication, AFPs
besides commissioned programming."
Added
Dhruva, "In a very short time we have formed a small
but dedicated team that is excited about producing the highest
quality content and experience for kids. We are in multiple
discussions with GECs and Kids channels and have already two
shows in the offing, the details of which we will announce
at a later date."
ACK
media CEO Samir Patil avered, "The Ideas Box represents
a critical element of our long-term vision of being a leader
in animated and live-action content production. We will make
significant investments in the venture to develop differentiated
production capabilities and leverage all our sales channels
to offer a unique 360 degrees model to our partners."
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