(11 September 2009 8:10 pm)

MUMBAI: Mumbai-based mobile content developer Movi, a Third Generation Mobile (TGMPL) company, has joined forces with US-based telecom convergent solutions provider, Corpus.

The association will launch a bouquet of video-on-demand unicast for the broadband 3G mobile user.

Initially, the content will be made available across seven Asian mobile markets. Along with Corpus’s expertise in Vas (value-added-services) and support solutions, the joint offering will be scaled up globally, says the company.

The content will be made available in the form of original five-minute duration mobisodes, custom-produced for consumption by customers over an icon-based interactive application enabling them to pull content of their liking.

“The proposed Movi-Corpus joint portfolio for the 3G media platform is a premium mix of video-on-demand and Vas that stands to benefit all of the creators, operators and consumers in the digital value chain of convergence,” says Third Generation Mobile (the holding company of Movi) co-founder Amit Dev.

“This joint package truly leverages all the essential skillsets and learning by our experts for tailor-made solution strategy to match mobile media advertisers with specific client needs,” added Corpus Media Labs co-founder Sachin Tummala.