The
newly announced TV agreements have been inked with Univision for Spanish-language
broadcast in the USA, which has acquired Pocoyo season one and two and the Pocoyo
Space Circus Special; WGBH Boston, which has acquired season one and two for English
speaking syndication to the American Public Television (APT) market and Playhouse
Disney, which has re-licensed season one and two for broadcast across Asia.
Univision
Network senior VP, programming and promotions Otto Padrón said, "We
are very excited to welcome Pocoyo to his new Univision home and have him be part
of our 'Planeta U' children's programming block. We are certain that Hispanic
families across the United States will fall in love with this delightful character."
Says
ITV Studios Global Entertainment director, worldwide merchandising and licensing
Aysha Kidwai, "The new TV agreements will significantly and positively impact
the scale and reach of Pocoyo's potential, spanning both English and Spanish language
in the USA, these deals will create tremendous opportunities for new and exciting
pre-school product lines."
The
TV agreements were brokered by Marina Lum-Kang, SVP - brand extensions at ITV
Studios, Giles Ridge, head of brand & product development and James Ross,
regional director - Asia at ITV Studios Global Entertainment, Otto Padrón,
SVP, programming and promotions at the Univision Network, Kate Taylor at WGBH.
Pocoyo
television rights are distributed internationally by ITV Studios Global Entertainment
(excluding Spain, Portugal, Italy and Latin America which are handled by Zinkia)
and is present in more than 100 territories worldwide.