(9 October 2009 5:45 pm)

MUMBAI: NDS, which provides technology solutions for digital pay-TV, is showcasing solutions and services at the television technology show Scat 2009 that will enable Indian operators to go digital quickly and cost-effectively.

Also on show will be advanced applications and solutions that can help digital pay-TV operators in India to generate new revenue streams and reduce churn.

NDS solutions that have been deployed successfully by Tata Sky and Hathway will be featured at the show.

Market-leading services and solutions from NDS being showcased at SCaT India 2009 include:

Solutions deployed by cable operator Hathway: This includes the first DVR service launched by a cable operator in India and an advanced, customised EPG providing subscribers with a highly engaging, easy-to-use interface to enrich the subscribers’ digital TV viewing experience.

Tata Sky+’s end-to-end solution: Features NDS XTV DVR technology, India’s first multilingual Hindi EPG and NDS VideoGuard conditional access technology. The XTV DVR solution allows subscribers to pause, record, play back, rewind and fast forward their recorded TV programmes, offering consumers real freedom and flexibility, and giving pay-TV operators a proven way to grow revenues and reduce churn.

PC solutions: NDS PC Show enables operators to securely deliver video on demand (VOD) services and traditional broadcast channels to PCs over the open internet or via an operator’s existing broadband platform.

NDS iTV applications: NDS’ innovative applications deliver next-generation interactive services, including a range of single-user and multi-player games. On show are a selection of Tata Sky’s interactive services and games, based on NDS technologies and marketed under the Active brand. Also on show will be some of the new XtreamPlay capabilities deployed by US satellite operator DirecTV.

NDS Conceptual User Interface (UI): Subscribers can enhance their TV viewing experience using an intuitive UI that enables them to search for and view relevant, contextual information from the Web on their TVs. Services that could be accessed in this way include social media sites (e.g. MySpace) and video content and information sites.

NDS senior VP, GM Asia Pacific Sue Taylor said, “NDS is ideally placed to help pay-TV operators, whatever their size, make the move to a digital platform cost-effectively. At the show we will be showcasing some advanced solutions and services that have enabled some of our Indian customers to benefit from new revenue streams and reduced churn.”