(6 October 2009 9:20 pm)

MUMBAI: In a bid to promote online advertising among small and medium business (SMBs) enterprises, Google India has launched a special initiative on Google's Ad Words platform.

As part of the initiative, consumers registering their website on Google India Ad Words platform will be able to avail Rs 2,500 worth of advertising coupons for free.

Google India's head of on-line sales Sridhar Seshadri said, "Small and medium businesses have always wanted to advertise to get more business but that option has consistently remained beyond their reach. With Google's AdWords platform, they can start advertising with a budget as low as Rs 200 per day and grow it as per their business demand."

"The combined benefits of the online medium and Google AdWords platform enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs. Besides this, online is also a smart place to be when your customers are price-conscious and doing a lot of research on the web before they make a purchasing decision," adds Seshadri.

The demand for online search engine advertising by small medium enterprises (SMEs) have been growing consistently in India. Small medium businesses can also use the platform to target new audiences.