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Spacetoon India to represent 'Hello Kitty' brand in India

Indiantelevision.com Team

(5 October 2009 7:15 pm)

MUMBAI: Spacetoon India has allied with designer and distributor of character-branded products Sanrio to represent the Hello Kitty brand in India.

Way back in 1974 Hello Kitty was created by Sanrio in Japan. With $5 billion in annual retail sales worldwide, it claims to be one of the top five licensed brands in the world.

Spacetoon MD and CEO South Asia Rajiv Sangari says, "Hello Kitty was not officially represented in India and there have been a lot of counterfeit and pirated products. Now that it is officially represented, we aim to build the brand as big and as strong as any of the world's biggest properties on ground."

"Licensing continues to play a huge part in Hello Kitty's global popularity and we see immense potential in the Indian market for the same. Though it is a challenging endeavour for us but with the help of our partner- Spacetoon India which has a reasonable understanding about the Indian licensing industry, we are confident that we will be able to attract Indian marketers and retailers," says Sanrio Company Ltd. COO Kunihiko Tsuji.

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