(31 October 2009 7:05 pm)

MUMBAI: Kids entertainment channel Nickelodeon has announced its partnership with PlaySpan to offer payment services for virtual goods and micro-transactions for the Nickelodeon Kids and Family Virtual Worlds Group.

PlaySpan's technology and services will power Nickelodeon's virtual worlds' currency, NeoCash, across multiple payment providers including credit cards and prepaid cards. Through PlaySpan's subsidiary PayByCash, Nickelodeon will now be able to offer more than 80 global payment methods.

The Nickelodeon Kids and Family Virtual Worlds Group creates and operates online virtual world initiatives for Nickelodeon's audience.

"We want to make buying virtual currency and managing purchases as easy and convenient as possible for our players, and PlaySpan is a great partner to help us do that," says Nickelodeon Kids and Family Virtual Worlds Group SVP and GM Kyra Reppen.