(3 October 2009 4:15 pm)

MUMBAI: CNN International has launched a new digital destination, CNNGo, that offers a guide for Asia's greatest cities.

With an initial focus on six cities - Mumbai, Bangkok, Hong Kong, Shanghai, Singapore and Tokyo, the broadcaster aims to be the "definitive and indispensable" city lifestyle resource.

For the most discerning local, the cultural voyeur and the visitor (travelling for business or pleasure) alike, CNNGo compiles the best each city has to offer, often dishing up the unexpected and opening up these cities like never before.

While the convenient Eat, Shop, Sleep, Drink and Play sections cover the essentials, like places to go, things to see, must-do events, hidden gems or city secrets -- the site goes beyond that to provide real insight and experiences of these cities and their surrounds.

The CNNGo content is provided by insiders. The editorial management team is based in Hong Kong and each city section is run by locally-based city editors whose on-the-ground expertise and insider knowledge is unsurpassed.

They in turn work with local professional writers, journalists, video/photographers, bloggers and more -- the very people that form the soul of a city. The site also reaches out to CNN's vast resources of regional anchors and correspondents.

Comments CNN International VP, digital services Nick Wrenn, "CNNGo is an exciting and timely addition to the CNN Digital Network, delivering unrivalled insights through editorial excellence and local knowledge. We look forward to it becoming the definitive lifestyle destination for our global audience."

CNNGo Editor in Chief Andrew Demaria says, " CNNGo is meant to be fun - an enjoyable daily visit -- that celebrates from an insider's view all that makes up these amazing cities. The good, the not so good and the outright strange. It's for anyone that is interested in these places, not only for things to do or places to go, but for really discovering more about the city's true character."