| MUMBAI:
Tiak, the joint industry committee for television audience measurement in Turkey,
has announced that TNS has been awarded the contract for the provision of Television
Audience Measurement. The four-year contract, which will commence in 2011, follows
a competitive pitch involving four bidders. The
current contract is held by AGB Nielsen Media Research.
TNS
will establish a 3,500 household reporting panel and provide Tiak with a TV meter
system using TNS’s 5000 Series Modular PeopleMeter. The 5000 Series is a
proven audience measurement tool with 57,000 meters already deployed in 35,000
homes across the world. The contract will also see the Turkish industry adopting
TNS’ InfoSys+. InfoSys is global leading TV analysis software.
TNS Media Research global business development director Keld Nielsen says, “This
latest success showcases TNS’ ability to combine our global audience measurement
expertise with the media research skills of our local teams like TNS Turkey, one
of the country’s most established research agencies.” TNS
Turkey MD Arzu Kumar says, “We are fully committed to ensure the new industry
currency exceeds the expectations of the Turkish media industry when it goes live
in 2011.” This
latest win follows TNS winning the UK BARB TV measurement service in 2008 and
new TV audience measurement contract renewals in Denmark (2008), Norway (2008)
and Slovakia (2009). | 
