(10 November 2009 11:30 am)

MUMBAI: Times Group’s entire video library of premium content will now be available for mobile users in India.

Times Audience Network (TAN), the Group’s digital video arm, has formed a strategic partnership with Vuclip, a real-time transcoding technology provider.

With the tie-up, users can access premium English news content on their mobile devices from Times Now, business news from ET Now, entertainment news from Zoom and music videos from Times Music, amongst other content partners, through Vuclip’s proprietary mobile video platform.

Says Times Internet Ltd CEO Rishi Khiani, "The way the product has been designed is to bring the same sense of urgency to news delivery as we have on-air. Vuclip allows users across mobile operators and devices to have access in near real-time to the latest news, entertainment and gossip from TAN's premium content partners."

Adds Vuclip CEO Nikhil Jakatdar, “We are thrilled to be working with TAN to power its mobile video content library and make it available to mobile phone users throughout India.”

Mobile video for the group channels - Times Now, ET Now and Zoom - can also be accessed on www.v.timesnow.tv; www.v.etnow.tv and www.v.zoomtv.in.

Mobile video for other TAN partners, including Balaji, iStream, Lehren, Desimad and Desihits, can be found on www.official.vuclip.com.