(2 November 2009 8:00 pm)

MUMBAI: More than 168 million internet users in the US watched online video in the month of September, reveals a data of comScore's Video Metrix service, the digital measuring and marketing research company.

Nearly 26 billion online videos were viewed by 84.8 per cent of the total US internet users in the month, wherein Google sites accounted for more than 40 per cent of videos viewed online by Americans.

Top 10 video content properties by videos viewed
Google sites delivered nearly 10.5 billion videos viewed, wherein Google's YouTube.com accounted for 99 per cent of all videos viewed.

Hulu ranked second with 583 million (2.2 per cent) followed by Fox Interactive Media with 547 million videos viewed (2.1 per cent) and Viacom Digital with 513 million (2.0 per cent).

Top 10 video content properties by viewers
More than 168 million viewers watched an average of 154 videos per viewer during the month of September.

Google Sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! sites with 57 million viewers (7.5 videos per viewer).

Top video Ad networks by potential reach
In September, Tremor Media ranked as the best video ad network with a potential reach of 73 million viewers, or 43.3 per cent of the total viewing audience.

YuMe Video Network ranked second with a potential reach of 66 million viewers (39.4 per cent penetration) followed by Broadband Enterprises (BBE) with 63 million viewers (37.5 per cent).