(6 November 2009 4:55 pm)

MUMBAI: Reliance Big TV and Sony Music have entered into a strategic agreement to showcase value added content on Reliance's DTH platform.

Under the strategic agreement, Reliance Big TV will premiere the Beyonce's Concert on its PPV channels for four weeks, starting 11 November.

The special PPV offering will feature Live at Wembley concert that was shot during Beyonce's Dangerously in Love - International Tour in London.

The Dangerously In Love Tour was singer Beyoncé's first solo concert tour, intended to showcase songs from her debut solo album, Dangerously in Love.

Reliance Big TV senior VP Umesh Rao, "The Premiere of Beyonce Concert is part of our long-term plan to introduce non-film content on our PPV platform by offering enriched and unique content. We plan to address the home entertainment needs of Indian TV households through differentiated content acquired from leading content providers, like Sony Music, from across the world."

Reliance Big TV will offer Beyonce's Concert for Rs 50 per view. Each per view subscription will be valid for 24 hours from the time of activation. Beyonce's Concert on Reliance Big TV's PPV channels will be on air for a period of four weeks.

As part of its efforts to introduce non-film content, Reliance Big TV has earlier showcased Michael Jackson's Live in Bucharest Concert and Pink Floyd's Pulse from Sony Music on its PPV channels. Following its strategy to offer content for all audiences, Reliance Big TV will also be showcasing Maruti Mera Dost from 6 November and Luck By Chance and 13B from 11 November at Rs 25 and Rs 50 respectively.