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Texas Instruments rides high on 3D technology

Indiantelevision.com Team

(5 November 2009 5:55 pm)

MUMBAI: With multiple 3D releases coming to theatres simultaneously, demand among exhibitors for 3D installations continues to increase.

Texas Instruments (TI) DLP Cinema, recognised as the leader of 3D projection technology, has reached a milestone of over 14,000 global theatre installations with over half of them powered by DLP Cinema 3D projection technology.

Today, there are more than 175 DLP Cinema screens in major multiplexes across major cities in India. And many of them play 3D digital movies.

DLP Cinema is now set to honour its heritage of providing the ultimate viewing experience with DLP Cinema projection solutions, enabling theatres to showcase the James Cameron film Avatar.

During the filming of Avatar, DLP projectors were used for real-time viewing of the footage being shot. Additionally, Cameron and his production company, Lightstorm Entertainment, used DLP Cinema projectors during the post-production to provide superior contrast ratios, colour calibration and sharp 3D imagery.

DLP Cinema projection technology has been installed in every continent except Antarctica. Today there are more than 7,000 worldwide screens that offer digital 3D with the use of every pixel array in the frame for the brightest picture unlike other technologies. Since last year's introduction, IMAX digital projection systems powered by DLP Cinema projectors have reached a total of 88 locations worldwide.