(25 November 2009 8:20 pm)

MUMBAI: NDS, the provider of technology solutions for digital Pay-TV, has announced that MYtv, the new satellite-based television service in Ukraine, has chosen professional services and an end-to-end solution from NDS for its hybrid satellite direct-to-home (DTH) Pay-TV platform.

MYtv is planning to launch its Pay-TV service soon.

With NDS MediaHighway STB software, MYtv will have the ability to introduce advanced features such as pay-per-view and interactive services. NDS is also managing the systems integration including the deployment of NDS VideoGuard conditional access, an NDS EPG and XTV DVR technology.

NDS XTV will give MYtv subscribers the ability to record TV content while viewing another programme. MYtv subscribers will also be able to pause, record, play back, rewind and fast-forward their recorded content. This provides them with maximum flexibility and choice in their viewing options, enabling them to choose what they watch and when they watch it.

At launch, MYtv will offer a high definition DVBS2 XTV DVR, as well as a HD/SD zapper STB to receive both MYtv packages and satellite FTA channels. Subscribers can watch SD and HD channels broadcast by satellite (DVBS2) as well as using DVR technology to record and playback programmes.

Said MYtv general director Albert Feldman, “We aim to become the consumer’s first choice in entertainment and information by using the best available TV technology to enhance the television viewing experience. We chose to partner with NDS because NDS has the technology, experience and market understanding to help us reach our goal."

Commented NDS regional director, central and eastern Europe Jeremy Maddocks, "NDS’ end-to-end technologies and systems integration will allow MYtv to become a world-class pay-TV operator. MYtv will be able to offer advanced services and features, such as Ukraine’s first integrated DVR to entertain and engage audiences across the region."