(21 November 2009 5:50 pm)

MUMBAI: Digital and mobile entertainment company Hungama Digital Media has appointed Pradeep Singh as general manager – North (India).

In his new role, Singh will be responsible for developing and managing sales for the integrated media function at Hungama. He will be reporting to Niloufer Dundh, head of integrated media.

Prior to Hungama, Singh was AVP – online at Zee News Ltd.

Hungama Digital Media COO Siddhartha Roy said, “The northern region is bustling with interesting opportunities and we are glad to have Pradeep on-board. His deep understanding of media sales will drive the various initiatives skewed towards integrating digital services with traditional media practices.”

Singh comes with close to 11 years of industry experience focusing on marketing and sales at various organisations. Apart from Zee News, Singh has also worked with media houses such as HT Media Ltd, Business Standard, Business India and The Pioneer.

“The number of people in India are accessing new age media is phenomenal. These are exciting times for marketers to innovate and create interactive promotional concepts. With Hungama’s expertise on the digital medium, it will be interesting to work with different brands and create newer forms of digital promotions,” Singh said.